On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Superunion, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.[22] On 23 November 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'airtel' in Bangladesh.

In 2010, Warid Telecom sold a majority 70.90% stake in the company to Bharti Airtel for US$300 million.[30] The Bangladesh Telecommunication Regulatory Commission approved the deal on 4 January 2010.[31] Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own "airtel" brand from 20 December 2010.[32][33] Warid Telecom sold its remaining 30% share to Bharti Airtel's Singapore-based concern Bharti Airtel Holdings Pte Limited in March 2013.[34]


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On 16 November 2016, Airtel Bangladesh was merged into Robi as a product brand of Robi, where Robi Axiata Limited is the licensee of airtel brand in Bangladesh.[35] Robi is a joint venture between Malaysian telecom operator Axiata holding 61.82% and Bharti Airtel holding 28.18%.[36]

The signature tune of Airtel is composed by Indian musician A. R. Rahman. The tune became hugely popular and is the world's most downloaded mobile music, with over 150 million downloads. Rahman along with Anu Malik re-used the same tune in a 2004 Kannada movie Love.[102] A new version of the song was released on 18 November 2010, as part of the rebranding of the company.[102][103] This version was also composed by Rahman.[103]

To compete with the OTT services and meet the growing data consumption demands of the users in the country, Airtel said it is targeting six categories including social networks, video, music, gaming, e-commerce and travel, where it would look to develop its own products. Working on this strategy the company recently launched its first cross operator product in the form of music streaming app Wynk wherein customers of all telcos can access over 17 lakh songs in eight languages, reports ET.

Airtel states that the ad free version of the app lets users stream songs online and tune into internet radio. With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at Rs. 99 on Android and Rs. 60 on iOS. Airtel customers using Android phones can have an introductory price of Rs. 29 on this.

Wynk Freedom subscription at Rs. 129 is available only to Airtel customers in 3G circles using Android phones which allows them to get all-inclusive unlimited streaming and download of music without incurring additional data charges. Airtel customers can pay for all purchases on the app using their Airtel balance or bill. Other customers have the option to pay using online banking.

Indian mobile users data consumption is driven by entertainment with music driving the most data usage. Airtel being the leading operator in India wants to capitalize on this but does it really make sense to launch a streaming app in a market which is already bleeding?

With the consumer being the smartest lot, it would be interesting to see if it is ready to switch to Wynk which is in its initially days but already labelled as the largest Indian and international music destination.

Wynk is a music and radio software by bharti airtel limited. The multimedia software offers over 1.8 million songs that are played across the world. Users can stream and download songs of their choice. All songs are categorized by artist name, genres, and moods. They can be downloaded for offline playback. There is an option for opening in the Radio channels for shuffled playback. Users have the option to subscribe for Wynk Plus or Wynk Freedom. The two advanced services enable unlimited downloads. It can play music in offline mode if the network connection is down. The extra features this application have are Vernacular UI, caller ring back tone, adjustable sound quality, and Chromecast compatibility.

In February 2014 Airtel Seychelles signed a five-year sponsorship agreement to become the main sponsor of the event which includes production, marketing and advertising. The signing was done between the Ministry of Tourism and Culture, Airtel and the producer of the music awards, Terry Carolla.

Music fanatics tuning into Wynk Music can now discover surprising new details with music in Dolby Atmos. Songs can now be heard and felt all around them, unlocking new levels of emotion and drawing listeners closer to the artists they love. To enjoy Dolby Atmos on Wynk Music, a compatible iOS or Android Dolby Atmos-enabled mobile device is required.

To grow its music subscription revenue, Wynk sought to offer a high-quality search and discovery experience where users have easy access to their desired content with a single click. Wynk sought assistance from Amazon Web Services (AWS) to launch its new Content Discovery platform, where users are given real-time tailored music recommendations.

Airtel Tune is a Caller Ring Back Tone service that allows you to set a song, tone, music, funny messages or sounds as a Ring-Back Tone for your callers. You can set a Caller Tune for all your callers, while they wait for you to pick up the call.

Aforesaid, Airtel Thanks programme has three tiers- Silver, Gold and Platinum, with the latter being the premium offering of all. Airtel Platinum tier is for the postpaid users on plans priced above Rs 499. So Airtel Platinum tier customers can now enjoy Wynk Music Premium subscription worth Rs 99 at no extra cost every month. Earlier, this wasn't the case as Wynk Music required an additional purchase of Rs 99 for ad-free music. Airtel Platinum and Gold tier users can still enjoy just Wynk Music with ads in between the songs.

Bharti Airtel has been tweaking its Airtel Thanks programme to take on the competition better. Airtel has separate apps for music and Live TV; Airtel Xstream app available for free on Android and iOS app stores allows Airtel users to watch Live TV and video-on-demand at no extra cost, while Wynk Music can listen to the latest songs. Notably, Wynk Music app is available to even non-Airtel users, but they will have to purchase the premium subscription worth Rs 99 to enjoy ad-free music.

Airtel Digital TV added Gemini Movies HD last Friday (8 November 2019), it has added Gemini Music HD, the only HD music channel in Telugu, as of 15 November 2019. Gemini Music HD is available on channel number 931.

After Airtel Digital TV added Gemini Movies HD last Friday (8 November 2019), it has added Gemini Music HD, the only HD music channel in Telugu, as of 15 November 2019. Gemini Music HD is available on channel number 931. As before, DreamDTH spotted this first. The channel is available with Dolby Digital audio, like its Tamil counterpart Sun Music HD.

Moreover, Gemini Music HD is only the second HD music channel on Airtel Digital TV after Sun Music HD in Tamil, as it does not have any Hindi or English HD music channels. Previously it had two Hindi HD music channels, MTunes HD and Sony Rox HD, but they were shut down by the broadcaster. The DTH operator is yet to add the remaining HD music channels (all run by the Viacom18 network): MTV Beats HD (Hindi music), MTV HD+ (Hindi youth and music) and VH1 HD (English music).

Universal Studios, the Santa Monica Pier, Disneyland and the Hollywood Walk of Fame. There's so much waiting to be explored near our Van Nuys hotel. Whether you're a fan of movies, museums or music, you'll find something to delight you. Here are a few must-see attractions to get you started.

Sample the best array of cuisine the area has to offer at the NoHo Food Truck Collective every Thursday. After you eat, enjoy live music and a game of giant Jenga.

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In February 2015, Malawian musician Sam Mkandawire became the winner of the first season of the Airtel trace Music Star Competition. He got a ticket to represent his country against contestants from other countries. Besides Malawi, some of the countries that are part of this competition are: Tanzania, Kenya Malawi, Uganda, Zambia, Burkina Faso, Congo B, Gabon, Madagascar, DRC, Chad and Nigeria.

Disclaimer: Music In Africa provides a platform for musicians and contributors to embed music and videos solely for promotional purposes. If any track or video embedded on this platform violates any copyrights please inform us immediately and we will take it down. Please read our Terms of Use for more.

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high-speed home fibre, DTH, Broadband, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 403 million customers across its operations at the end of March 2019. To know more please visit, www.airtel.in.

The address of this store is Music World, Banjara Hills, Hyderabad, Telangana.

Sunil Bharti Mittal-led Bharti Airtel, India's largest telecom company, has launched music application Wynk. This is the first time in two decades the company has moved out of its own network to offer a service which will be available on other telecom operators' network. The application will be available on Android and iOS platforms. ff782bc1db

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