There are plenty of alternative options to Google Analytics, and these are worth considering when you're looking to invest in your analytics tool. This article explores how to determine which free analytics tools would be best for your business, and looks at some of the most popular alternatives.
Google Analytics is the perfect tool to get all the data you need to understand your website's traffic. The alternative tracking tools on this list are easy to use and have similar features as Google Analytics.
1) Hotjar:
It’s the easiest and most user-friendly tool on this list. It's perfect for beginners who want an easy way to closely analyze their website without having to spend a fortune on a third-party developer.
2) Crazy Egg:
It is comparable to Google Analytics in the sense that it tracks all of your website's data, but it does so in a more visually appealing way. You can see heat maps of where people are clicking on your site and learn about their behavior through user recordings.
3) Kissmetrics:
It’s an alternative to Google Analytics that provides advanced features for larger companies. If you have a big business and want to really analyze your marketing data, this is the tool for you.
While Google Analytics is indeed the best in its class, it is not the only one. There are a number of other tools that can be used to measure how well a site ranks in search engines, and which ones are most popular among marketers.
Open Site Explorer - This service is offered by Moz and offers a number of features that can help you find out how your site ranks and what your competitors are doing. The service takes about 24 hours for the results to show up, but it’s worth the wait.
Majestic SEO - This service is another free option that will help you see how your site ranks. The tool has a number of features, including showing you the anchor text used in links to your site, and which sites link to yours.
SEMRush - This tool can tell you what keywords are bringing traffic to your competitors’ sites, and which search engines they are using. The information provided by SEMRush is extremely detailed and will give you an idea of what keywords your competitors are using, the sites they appear on, and how much traffic those keywords are bringing in.
Google Analytics is a free service which offers the best insight into visitors and visitors for your website. However, if you are looking for alternatives to Google Analytics, you have come to the right place.
There are many different ways to track visitors, some of these include:
Google Adwords
Clicky
HubSpot
Kissmetrics
Piwik
Google Analytics is not the only option for tracking your website data and performance. There are a number of other analytics tools that you can use to get a more detailed look at your web traffic.
Some of these tools include:
Clicky
Piwik
StatCounter
Woopra