E-commerce Keyword Research

When it comes to e-commerce, a little bit of keyword research can go a long way. By identifying the right keywords and phrases to target, you can optimize your site and content for higher search engine rankings and more qualified traffic. In this article, we'll discuss the basics of e-commerce keyword research, including how to find keywords, how to prioritize them, and how to use them in your marketing.

To see how the average cost per click (CPC) of a keyword correlates with an average conversion rate, you’ll need to look at data from Google AdWords Keyword Planner and/or SEO tools such as Ahrefs. This is because the more people are willing to spend advertising a keyword, the higher its conversion rate.

A question about how to perform e-commerce keyword research: find the key words, evaluate the keyword difficulty and search volume and discern buyer intent.

Well, there are three ways:

1. Use keyword tools

2. Get some data from the Google Keyword Planner

3. Get some data from Google Trends

Use keyword tools

Keyword research is the number one way to optimize your e-commerce site. However, keyword tools can be a bit deceiving, since they don’t tell you what your potential customers are looking for.

Instead of relying on a keyword tool, perform a Google search and look at the ads that appear in the SERPs. As you can see in the screenshot below, the ads are ranked based on their Ad Rank, which is how Google determines which ads to place on SERPs.

Get some data from the Google Keyword Planner

The Google Keyword Planner is an excellent tool for keyword research. Unlike the keyword tools above, which can sometimes be inaccurate, Google Keyword Planner shows you actual search volume and CPC data. It also lets you perform advanced analysis on your data. This tool is available in the Google AdWords mobile app and on the web.

Once you’re logged in, simply type in a keyword and click “Search.” The data will appear.

You can filter your results based on keyword difficulty, average monthly search volume, and average monthly CPC.

Get some data from Google Trends

Google Trends is a great way to uncover what people are searching for on Google.

You can use it to see if a keyword trend is growing or declining. For example, you can look at the following screenshot to see that the keyword "product filters" has been on the rise in the U.S. over the past three years and is growing now.

This means that more people are starting to search for products with filters. If you were to add a filter to your e-commerce site, this data could be useful for you to use in your copy. To get the data, you’ll need to do a Google search for "product filters."

In the SERPs, find the ads that appear in the top four spots. The ad with the most clicks is the one that makes the most money. Use the data to compare the average CPC of the ads in the top four spots with the average conversion rate.

We've covered e-commerce, SEO from a big picture perspective. We've covered how to optimize your e-commerce site for SEO, how to perform keyword research, and how to use Google Trends to uncover what people are looking for.

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