“Money is nothing more than a neutral exchange of value. If you give us money,
it’s proof that we giving you something valuable in return.”
As a musician, your single biggest challenge is getting your music before your audience. It’s not enough to make good music; you furthermore may need to marketing effectively. It doesn’t help that far too many musicians believe spur of instant actions and ad-hoc marketing tactics rather than approaching their music marketing with a scientific plan, they create reactive decisions that don’t yield any long-term success. In this guide, I’ll show you ways to make a music marketing plan that really works. I’ll cover branding, developing a marketing mix, and finding your audience so you'll make better marketing decisions.
Get your Artist Profile verified. Get your fans to follow you on Spotify. Promote your music with Social Media. Be active on Spotify by uploading music consistently. Collaborate with other musicians. Promote your music with Spotify playlists. Promote your music with Spotify Ads. Promote your music with Facebook ads.
Name your promotion. Select one of your public, monetizing tracks. Decide if you want to use Simple or Advanced targeting. Pick a budget for how much you’d like to spend. Select your start and end date for the promotion. Choose the audience you want to reach. Check availability and add to your cart.
Choose Google-friendly keywords. A great YouTube channel starts with great SEO. Use concise, descriptive titles. Create custom thumbnails. Fill out your profile. Optimize your descriptions. Don't forget about metadata. Offer real value. Create high-quality videos.
Social media for singers is way more important than you'll realize. In a world during which everything is now promoted, discussed, and advertised on social media, singers must get in on the action too! If you've got an outsized number of followers, you’ll far increase your chances of more people taking notice of your previous, latest, and upcoming music.