Muscle Building and Fitness Online

This site is dedicated to the ordinary non-athlete guy or gal who nevertheless wants to look like one.

Whether your goal is to gain muscle, lose fat or both, this is the right place to be. We prefer the term "lose fat" over "lose weight" as the former is the healthier (and wiser) choice.

You see, you can lose weight by losing water and/or lean mass, neither of which is good for you. Of course there are exceptions such as someone whose body retains water, which would be a medical condition for which this site would be the wrong choice.

Our objective is to find the most truthful information about physique improvement out there and also alert you on scams, half-truths and non-facts you might come across.

We also review fitness, fat loss and muscle building products and let you know which ones are worth their weight in gold and which ones are a waste of money.