If you intend to grow a multi-million-dollar plastic surgery practice with cash-paying patients eager to pay for a reasonable price for your skill and expertise.
And have professionally-trained staff promote you as the Best Choice and like a smoothly-run practice that runs like clockwork with OR without you there, then this really is the main post you'll ever read.
“We engaged with Catherine for all reasons. While we run a really successful cosmetic practice, we're always available to discovering new ways to “better our best” with regards to staff, practice structure, and processes. Given Catherine's years of “best practice” study around the globe, we thought her a great choice to simply help us re-imagine our practice.
Catherine was instrumental in creating a brand new structure that made our large team of surgeons and staff come together more cohesively. She outlined an idea that put key metrics in place, gave us an obvious plan to follow along with throughout every season, and trained our staff to improve their conversions by at the least 10%. We immediately felt a renewed sense of optimism and enthusiasm for the growth.
Since engaging with Catherine, I'm happy to report that revenues are up 15% over the last 90 days – 22% in the last month alone! I suggest Catherine's consulting services to any practice trying to find “best practice” additions for their operation. Her years of experience allow her to create outside eyes to your practice, recognize what's off, and recommend concrete actionable plans for improvement. Robert Sigal, MD, President, Austin-Weston – Reston, VA
Established, Successful Solo-Surgeon Plastic Surgery Practice
“Your on-site practice visit was awesome and invaluable. Because of your strong presentation and people skills, you were able to shift the culture inside our practice and that has made a substantial difference in the manner my staff is interacting with my patients. Additionally you managed to get easy for me to find out what direction to go with key staff, and that's allowed me to cultivate the best team to support my vision for the future. It was money well spent. Thank you.” Armando Soto, MD – FL
Facial Plastic Surgery/Dermatology Practice Planning to Grow Cosmetic Surgery Side of Practice:
“We've been extremely pleased with this relationship with Catherine. her recent evaluation and recommendations for our practice have now been extremely helpful. Her experience enabled her to accurately evaluate our practice in its current situation and identify the prospect of growth. Her interaction with our staff has been tremendous. She has concrete ideas for marketing our practice, ideas that people can implement immediately. We would recommend her service without hesitation.” Jerold J. Olson, MD – AZ
ENT Surgeon Opening a MedSpa Within His Practice:
“We were checking a cosmetic center within our ENT practice, and I wanted help working out how exactly to profitably grow a cosmetic practice NOW– not years from now. However, there have been many options. And I was getting taken in so many directions that I knew I needed someone with experience, in working with practices like ours, who could give me a road map to lead me through the maze to truly save me time and money.
I chose Catherine because I heard her speak at a medical conference, and she was entertaining, knowledgeable, and passionate about helping surgeons grow the cosmetic side of these practice. I also read her book, and that solidified my rely upon her.
Catherine converted into my “aesthetic coach” who gave me direction and kept me from wasting money when it stumbled on offering specific procedures, technology, and devices. She kept me focused on buying things proven to grow the bottom line, so I got far more bang for my buck than I would have on my own. I am grateful to Catherine for sharing her time and talents with us. Although I originally balked at her fees, I quickly learned simply how much more value we got from the expertise that saved us a tremendous amount of time and money that would have been wasted. I highly recommend using Catherine's coaching and consulting services if you intend to take action right the first time.” David Hartman, MD – VA
Established, Successful Solo-Surgeon Plastic Surgery Practice:
“Catherine, sorry for the delayed response. Things have evolved a little differently from whenever we last talked. Yes, last year did prove well, and you and I discussed some of one's other suggestions that we had implemented. But I expressed that people didn't see the result we'd expected, and which means you and I discussed some other strategies on tweaking the proper message, right audience, right medium.
I still have yet had time to follow up on implementing the excess, new strategies we discussed in our last phone call. However, I felt the need to touch base and followup with you because, as as it happens, the Arian mowlavi suggestions we had implemented that I complained we hadn't seen any results from….well, I was wrong.
In the initial quarter this season, our earnings from cosmetic surgery are up 96% over 12 months ago( last year was slower than usual first quarter) and 44% from our prior best first quarter ever!
This escalation in revenue was attained by only adding several additional patients over that quarter–better patients, better revenue with minimal additional labor on our part. I attribute this to a few things. Implementing your strategy to go “deep” inside our marketing efforts in our local community, doing the exact same ad with better before/after photos of a facelift patient across multiple prints and direct mail pieces, and repeating these over a time period, age our practice in your community and the neighborhood economy that continues to improve.
The general marketing principles and guidance regarding the positioning of our practice and principles for future practice marketing and development were sound advice that has shown to be beneficial and true. Thank you for your practical insight and advice. We still have ways to see the total implementation and effectation of all of your input, and I'm excited to see the outcome while they unfold! We've enjoyed working together with you, and I believe what you offer is exclusive in the consulting industry for our field. Any practice, at any stage, could benefit from the vast array of consulting information and products your firm offers. we look forward to continuing to search for your services once we continue to grow!” Leo Lapuerta, MD – Houston, TX
New Plastic Surgeon Entering the Marketplace in a Very Competitive Area:
“Catherine gave my staff excellent training on the best way to convert callers to appointments and appointments into procedures. She also showed my staff how instrumental they're in growing my practice and gave them excellent tips on how to network and market me and the practice in the community. I suggest working with Catherine if you intend to save time, money, and hassle figuring this out for yourself. Dealing with her is well worth it.” Vishal Kapoor, MD – Beverly Hills, CA
“Catherine's consulting service has paid for itself often on the investment I made engaging with her. Dealing with her helped change my perspective of how to perform my already successful practice to one that is more streamlined and profitable.
Working out she gave my staff was also fantastic. I hear my staff using Catherine's strategies to close more calls and consultations. They are also taking more initiative to implement the strategies Catherine customized for the practice. If you have plateaued or if the gaps in your processes are costing you, Catherine can help. She's worth every penny.” Michael Ciaravino, MD – Houston, TX