# Privacy Policy for mSnake
**Last updated:** September 28, 2026
This Privacy Policy describes how **mSnake** ("we", "our", or "us"), developed by **Md7 / SMd7 Studios**, collects, uses, and discloses information when you use our mobile application (the "Game").
By downloading, installing, or playing mSnake, you agree to the collection and use of information in accordance with this Privacy Policy.
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### 1. Information We Collect
#### A. Information Provided by You
* **Player Name:** If you do not sign in to Google Play Games, you may input a custom display name locally on your device. This name is used in-game and transmitted to our multiplayer matchmaking service during 1v1 online matches.
#### B. Automatically Collected Information
* **Unique Installation Identifier (Install ID):** For devices that play multiplayer without signing into Google Play Games, the Game generates a randomized unique identifier (UUID) stored locally in app preferences to manage matchmaking and peer-to-peer session routing without colliding with other players.
* **Device & Usage Data:** Operating system version, device model, general network type, and in-game diagnostics (such as game completion, scores, and crash stack traces).
#### C. Information from Third-Party Services
* **Google Play Games Services:** If you sign in, we access your public Google Play Games Player ID and display name to register leaderboard scores, unlock achievements, and restore your game progress across devices.
* **Google Play In-App Purchases:** When you purchase store items (skins, arenas, headgear), Google Play validates the transaction. We receive tokenized transaction confirmation and entitlement status to unlock your items. We do not receive, store, or process your credit card, bank details, or billing address.
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### 2. Third-Party Services & Technologies
mSnake integrates third-party services that may collect information used to identify you or your device. Their respective privacy policies govern their data practices:
1. **Google Mobile Ads (AdMob)**
* Used to serve banner, interstitial, and rewarded video ads.
* AdMob may collect and process device identifiers (such as Android Advertising ID), cookies, coarse location, and app usage diagnostics to serve contextually relevant or personalized ads.
* Privacy Policy: https://policies.google.com/technologies/ads
2. **Google Play Games Services & Google Play Billing**
* Used for leaderboards, achievements, cloud authentication, and digital product entitlements.
* Privacy Policy: https://policies.google.com/privacy
3. **Cloudflare Services**
* We utilize Cloudflare infrastructure to securely route multiplayer matchmaking (1v1 duels), daily challenge synchronization, and anti-tamper challenge claims. Cloudflare may process network-level diagnostic information (such as temporary IP addresses) strictly for network performance and security purposes.
* Privacy Policy: https://www.cloudflare.com/privacypolicy/
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### 3. How We Use Collected Information
We use the collected information for the following purposes:
* To deliver core gameplay, track personal high scores, and render cosmetic items.
* To coordinate real-time 1v1 multiplayer duels and room matchmaking.
* To authenticate Daily Challenge completion and update global leaderboard rankings.
* To verify, restore, and reconcile purchases and refunds made through Google Play.
* To deliver advertisements that support the free operation of the Game.
* To identify startup crashes, monitor application performance, and prevent exploits.
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### 4. Data Retention and Deletion
* **Local Data:** High scores, unlocked cosmetics, and settings are stored locally on your device via Android SharedPreferences. You can delete this data at any time by clearing the application's storage in your device's Settings or by uninstalling the Game.
* **Cloud & Leaderboard Data:** Leaderboard scores and achievements synced to your Google account are maintained under Google Play Games service terms. You can manage or delete your Play Games data directly in the Google Play Games mobile app settings.
* **Multiplayer Routing Data:** Room matchmaking information hosted on our Cloudflare network is transient and discarded once a match concludes.
* **Data Deletion Requests:** If you wish to request the deletion of any data, gameplay identifiers, or records associated with your account or device, you can contact us directly at mdtalha1997@gmail.com. We will review and complete your deletion request within 30 days.
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### 5. Children's Privacy (COPPA / GDPR Compliance)
mSnake is designed for a general audience and is targeted at users aged **13 and older**. We do not knowingly collect personally identifiable information from children under the age of 13.
If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately at mdtalha1997@gmail.com. If we discover that a child under 13 has provided personal data, we will delete it promptly.
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### 6. Security
We take reasonable measures to protect the integrity and security of information transmitted through our Game. However, no electronic transmission over the internet or mobile network is 100% secure, and we cannot guarantee absolute security.
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### 7. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically for any modifications.
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### 8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:
* **Developer:** Md7 (SMd7 Studios)
* **Email:** mdtalha1997@gmail.com