Product videos can be a great way to get your product in front of customers and increase sales. Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table, like this video from Lavit.

Motion graphics was officially born in the 1940s, thanks to the experimental work of Oskar Fischinger and Norman McLaren. In the 1950s, equally amazing designers, such as Saul Bass, Maurice Binder, and Pablo Ferro, brought motion graphics more squarely into the public eye.


Motion Graphics


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Motion graphics is extremely connected with the advances in technology, so naturally, their evolution is intertwined. In more recent years, the advancement of design and animation software has allowed motion graphics to become a lot more accessible for those willing to learn or produce. At the same time, the ubiquity of screens has also created more opportunities to design and subsequently animate content. From cars to billboards, smart fridges to phones, everything nowadays uses motion graphics.

The development of technology and the presence of screens on multiple devices in our lives has expanded the full range of usage for motion graphics. What was once used simply to introduce technical information and set the mood for a story now serves a wide range of purposes.

Other uses for motion graphics include everything from animated menus at fast-food chains to projected signs in airports and at events. Motion is used everywhere, and each situation explores its potential on a different level.

Motion is not just about elegant movements and an excellent rhythm. Another important aspect of motion is reading time. It means that every text and action on the screen should have the proper time to allow the viewer to read and understand what is happening. A lot of things happening in a short period of time can seem chaotic and result in misunderstanding.

Motion graphics (sometimes mograph) are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book). The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form.[1] While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.

Since there is no universally accepted definition of motion graphics, the official beginning of the art form is disputed. There have been presentations that could be classified as motion graphics as early as the 1800s. Michael Betancourt wrote the first in-depth historical survey of the field, arguing for its foundations in visual music and the historical abstract films of the 1920s by Walther Ruttmann, Hans Richter, Viking Eggeling and Oskar Fischinger.[2]

The history of motion graphics is closely related to the history of computer graphics, as the new developments of computer-generated graphics led to wider use of motion design not based on optical film animation. The term motion graphics originated with digital video editing in computing, perhaps to keep pace with newer technology. Graphics for television were originally referred to as .

Before computers were widely available, motion graphics were costly and time-consuming, limiting their use to high-budget filmmaking and television production. Computers began to be used as early as the late 1960s as super computers were capable of rendering crude graphics. John Whitney and Charles Csuri can be considered early pioneers of computer aided animation.[6][7]

In the late 1980s to mid-1990s, expensive proprietary graphics systems such as those from British-based Quantel were quite commonplace in many television stations. Quantel workstations such as the Hal, Henry, Harry, Mirage, and Paintbox were the broadcast graphics standard of the time. Many other real-time graphics systems were used such as Ampex ADO, Abekas A51 and Grass Valley Group Kaleidoscope for live digital video effects. Early proprietary 3D computer systems were also developed specifically for broadcast design such as the Bosch FGS-4000 which was used in the music video for Dire Straits' Money for Nothing. The advent of more powerful desktop computers running Photoshop in the mid-90s drastically lowered the costs for producing digital graphics. With the reduced cost of producing motion graphics on a computer, the discipline has seen more widespread use. With the availability of desktop programs such as Adobe After Effects, Adobe Premiere Pro and Apple Motion, motion graphics have become increasingly accessible. Modern character generators (CG) from Vizrt and Ross Video, incorporate motion graphics.

Motion graphics continued to evolve as an art form with the incorporation of sweeping camera paths and 3D elements. Maxon's Cinema 4D, plugins such as MoGraph and Adobe After Effects. Despite their relative complexity, Autodesk's Maya and 3D Studio Max are widely used for the animation and design of motion graphics, as is Maya and 3D Studio which uses a node-based particle system generator similar to Cinema 4D's Thinking Particles plugin. There are also some other packages in Open Source panorama, which are gaining more features and adepts in order to use in a motion graphics workflow, while Blender integrates several of the functions of its commercial counterparts.

Many motion graphics animators learn several 3D graphics packages for use according to each program's strengths. Although many trends in motion graphics tend to be based on a specific software's capabilities, the software is only a tool the broadcast designer uses while bringing the vision to life.

Leaning heavily from techniques such as the collage or the pastiche, motion graphics have begun to integrate many traditional animation techniques as well, including stop-motion animation, frame by frame animation, or a combination of both.

Motion design applications include Adobe After Effects, Blackmagic Fusion, Nuke, Apple Motion, Max/MSP, various VJ programs, Moho, Adobe Animate, Natron and Synfig Studio. 3D programs used in motion graphics include Adobe Substance, Maxon Cinema 4D, Autodesk 3ds Max and Maya, LightWave 3D, e-on Vue and Blender. Motion graphics plug-ins include Video Copilot's products,[8] Red Giant Software and The Foundry Visionmongers.

Elements of a motion graphics project can be animated by various means, depending on the capabilities of the software. These elements may be in the form of art, text, photos, and video clips, to name a few. The most popular form of animation is keyframing, in which properties of an object can be specified at certain points in time by setting a series of keyframes so that the properties of the object can be automatically altered (or tweened) in the frames between keyframes. Another method involves a behavior system such as is found in Apple Motion that controls these changes by simulating natural forces without requiring the more rigid but precise keyframing method. Yet another method involves the use of formulas or scripts, such as the expressions function in Adobe After Effects or the creation of ActionScripts within Adobe Flash.[unreliable source?]

Computers are capable of calculating and randomizing changes in imagery to create the illusion of motion and transformation. Computer animations can use less information space (computer memory) by automatically tweening, a process of rendering the key changes of an image at a specified or calculated time. These key poses or frames are commonly referred to as keyframes or low CP. Adobe Flash uses computer animation tweening as well as frame-by-frame animation and video.

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Make sure to have the premiere file is saved to the base level of your project folder. (not to an auto saved folder). By opening up, your project FROM an auto-saved file (then perhaps saving it again in the same auto save folder) can cause this exact issue. I fixed this issue by copying out of the auto save file to the base level of the project file, I opened up from the base level. now, installing (the same (corrupt)) motion graphics template were no longer corrupt. Hope this helps.

Motion graphics are a type of animation. While motion graphics describes moving or animated graphic design, animation is an umbrella term for the whole field of moving imagery, including everything from cartoons to claymation. Motion graphics focus on giving movement to graphic design elements, but tend to have less of a concrete storytelling aspect than other types of animation.

Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. Just think about how password fields sometimes vibrate or turn red when you enter a wrong password, instantly signalling that you need to try again. 2351a5e196

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