I’ve run a few small campaigns this year, and honestly, the answer depends a lot on how you run them. For my most recent project, a niche consulting service, I tried Meta and Google simultaneously, and the first week was basically money thrown out the window — wrong targeting, too broad messaging, the usual rookie stuff. After tightening the audience and rewriting the landing copy, the cost per lead dropped almost in half. Still not cheap, but at least predictable.
monoup
What I’ve noticed, though, is that paid ads work best when they’re paired with something more sustainable on your site — even simple content pieces or a stronger value explanation. I came across a breakdown on monoup
that explains the idea of balancing paid traffic with longer-term growth channels, and that actually helped me rethink the whole structure. My takeaway: ads can work, but only if you treat them like a testing tool rather than a magic switch.