MS Word
Google Search
Google Image Search
MS Word
MS Excel (for analytical content pieces)
PaperRater
Grammarly (free version)
WordPress (free and paid version)
Blogger (free version)
Tumblr (free version)
Medium (free version)
MS Word
MS Excel
MS PowerPoint
MS Paint
Canva (free version)
Infogram (free version)
Piktochart (free version)
Genially (free version)
Figma (paid version)
Adobe Flash
Adobe Photoshop
CorelDRAW
Yoast plugin
Google Search Console
MozBar
Buffer (free version)
HootSuite (free and paid version)
Facebook Groups
StumbleUpon
Digg
Quora
SkillPages
IndiBlogger
Bitly (free version)
MS Word (for campaign briefs)
Email (for questionnaires for HOAs)
Bitly (free version)
Hashtracking (free version)
Google Docs (for campaign rules)
Google Slides (for campaign brief)
Simpliers (free version)
Facebook Analytics
Twitter Analytics
Google+ Analytics
Iconosquare for Instagram (free version)
YouTube Analytics
Instagram Analytics
Pinterest Analytics
SumAll (free version)
Google Analytics
Sementria (paid trial of MS Excel plugin)
MS Word
MS Excel
MS PowerPoint
Google Docs
Google Sheets
Google Slides
Facebook Messenger
Facebook Groups
Phone Call
Text Message
Skype (free version)
Gmail for Companies (now Google Workspace)
Google Hangouts Chat (now Google Chat)
Google Sheets (self-reporting the work done in a day)
Intercom
Slack (paid version)
Zoom (paid version)
Google Meet (free and paid version)
HTML
CSS
Plugins
Copilot
ChatGPT (free version)
Grok (free version)
Facebook Bot (free version)
Google Tools
Substack
MailChimp (free version)
Survey Monkey (free version)
No particular order has been observed.
I have used all of the above mentioned tools during my tenure at various companies for marketing and / or content writing work.
Some of these tools may no longer exist or provide free services due to respective company policies as of 2025.
I learned how to use these tools all by myself, often on the job, in a quick fashion.
This list might not be exhaustive, and is fully based on my memory as of 2025. I will keep it open for future edits.
Going forward, I am interested in learning AI- & advertising-related tools to add to my knowledge base as a savvy marketer who want to excel at handling both organic and paid social for brands and companies. : )