I optimised links to be sent in an email campaign during IPL 2015 for Kings XI Punjab.
Since there was a separate team to handle email marketing for KXIP, my role was very limited.
I am a creator of a newsletter that focuses on all things marketing, brands, and strategy.
For starters, I write a section of this newsletter called 'Social Media Weekly' that covers latest news and developments in the world of social & digital with a mix of AI & privacy.
Content is in chronological order.
If you are interested in reading my newsletter, please subscribe from here: marketingwithmon.substack.com
For newsletter sponsorship and brand collaboration opportunities, kindly get in touch via email at thedigitalsavvy@gmail.com
In all of my previous roles, I never had the chance to actually get exposure to email marketing. However, in future I wish to touch this side of marketing to see how meaningful relationship can be built with a target audience via 1:1 conversation through an email. : )