FRESHGRAINS

FRESHGRAINS is a small business that make snacks for its local customers. It needed an app that enables customers to order before ahead of time in order to avoid congestions as their offices are actually small.

 CASE STUDY 

GOAL OF THE PROJECT

1) Good visual appeal

2)Accessible

3)Good checkout flow

4)Easy to use.

DESIGN PROCESS

My design process consisted of

• Empathize

• Ideate(user flows,user stories, Problem statements)

• Wireframing

• PROTOTYPE

• Test/Iteration/Usability study

To empathize  i had to research the kind of customers that will use the app. Research results grouped the users into 3  personas which are as follows:

1) Name: Edidiong

Age: 22; City: Uyo; Family: Husband, 4 children, mother-in-law and 2 dogs; Occupation: Medical Doctor.

Challenge:Getting her children good snacks for school.

Goal: 

• To be able to get good snacks on her way to school

• To be able to have choice of variety

• To get the snacks without wasting time.

2)Name: Chika

Age :60; City: Lagos; Family: lives alone, Occupation : not working.

Challenge: Verifying how healthy a snack is.

Goal:To be able to know if a snack contain ingredients that may not be good for her age and health.

3)Name: Ali

Age:22, City:Lagos, Occupation: An intern at a legal firm.

Challenge: booking orders in advance so as to save time.

Goal:To be able to book orders in advance.

For this project i played the role of lead designer. The app will be helpful to the establishment by reducing congestion, and helping meet customer goals and still save their time.

I designed this with FIGMA.