As used in this Privacy Policy, “Model Face AI” refers to applications and other properties or services owned or operated by Model Face AI. By accessing and/or using any Model Face AI product or service available on or through this application, you are accepting the practices described in this Privacy Policy.
While providing our services, we recognize the importance of your privacy and carry out our activities in line with the applicable data protection regulation including the EU General Data Protection Regulation (“GDPR”) and other related laws.
The following information provides a simple overview of what happens to your personal data when use Model Face AI mobile application, which will be referred to as Model Face AI here on. Personal data is any data by which you can be personally identified. For more detailed information on data protection, please refer to our privacy policy listed below this text.
Last Update: 27 Jun 2025
Data Collected
Model Face AI collects data from you that is essential for the effective operation and functionality of our app. This includes:
Photos that include your face: You may need provide your photos in order to use two of Model Face AI's features:
Face analysis: We analyze your face using AI and other computations and come up recommendations tailored to you.
Hairstyle Try-On: We use your photo to simulate how different hairstyles would look on you, allowing you to try them on virtually.
Model Face Generation: We generate an AI-enhanced version of your face based on defined beauty criteria, showcasing your potential look.
Device or other IDs: Collected for purposes of app functionality, as well as for advertising and marketing efforts to provide a tailored user experience.
Collection Method of Your Personal Data
We collect your personal data in the following ways:
We collect your photos only when you upload them.
We collect your unique device id through our mobile application.
Use of Your Personal Data
We collect hold, use and disclose your face data for the purposes below:
Provide face analysis and recommendations for improving different aspects of your face.
We collect, hold, use and disclose your personal data for the purposes including:
Provide you with a better and more personalized level of service,
Review your requests, suggestions and complaints regarding our service,
Fulfil contractual obligations to you and anyone involved in the process,
Monitor metrics such as total number of visitors, traffic and demographic patterns, so that we can better understand how our app can serve you better,
Show you ads that are more tailored to your interests.
Identify and resolve errors, problems or bugs in our products and services,
Meet legal and regulatory requirements including compliance with applicable law, respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements.
We collect and process your personal data on the following bases under the GDPR:
to comply with our contractual obligation (for example, providing you with our service),
to comply with our legal obligations, because of our company’s legitimate interests which include the provision of our mobile application and/or relevant services, provided always that our legitimate interests are not outweighed by any prejudice or harm your rights and freedoms,
to establish, exercise or defend our legal claims before the courts, arbitrations, authorized data protection authorities or similar legal proceedings,
because you have explicitly given us your consent to process your personal data in that manner.
We will only provide you with marketing related information after you have, where legally required to do so, opted in to receive those communications and having provided the opportunity for you to opt out at any time.
Data Privacy and Disclosure of Your Personal Data
Security is a top priority for Model Face AI. We ensure that all data is encrypted in transit, providing you with the assurance that your personal information is always transferred over secure connections.
We will never access, read, or modify your photos and face data for any other purpose than mentioned above, and will not transfer this data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets. Any access will be under your instruction and be audited on our side.
We disclose your personal data with our employees, company executives, representatives, suppliers, service providers, business partners and solution partners for the only purposes specified in Section 3 "Use of your personal data", with access audits, with government and regulatory authorities and other organizations to meet legal and regulatory requirements, or to protect or defend our rights or property in accordance with applicable laws.
For the compliance with the GDPR, we ensure that our suppliers and business or solution partners whether they are located outside the EEA or not, takes appropriate technical and organizational security measures in accordance with applicable data protection laws and use it solely for the purposes specified by us.
Your Rights
If you are from the European Economic Area or in certain countries, you are also entitled (with some exceptions and restrictions) to:
Access: You have the right to request information about how we process your personal data and to obtain a copy of that personal data.
Rectification: You have the right to request the rectification of inaccurate personal data about you and for any incomplete personal information about you to be completed.
Objection: You have the right to object to the processing of your personal information, which is based on our legitimate interests (as described above).
Deletion: You can delete your account by using the corresponding functionality directly on the service.
Automated decision-making: You have the right to object a decision made about you that is based solely on automated processing if that decision produces legal or similarly significant effects concerning you.
Restriction: You have the right to ask us to restrict our processing of your personal data, so that we no longer process that personal data until the restriction is lifted.
Portability: You have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format and to have that personal data transmitted to another organization in certain circumstances.
Complaint: You have a right to lodge a complaint with the authorized data protection authority if you have concerns about how we process your personal data. The data protection authority you can lodge a complaint with notably may be that of your habitual residence, where you work or where we are established.
You may, at any time, exercise any of the above rights, by contacting us via support@modelface.ai together with a proof of your identity, i.e. a copy of your ID card, or passport, or any other valid identifying document.
In some cases, we may not be able to give you access to your personal data that we hold, if making such a disclosure would breach our legal obligations to our other customers or if prevented by any applicable law or regulation.
Data Deletion
We empower our users with full control over their data. You can delete all data associated with your account at any time by using the “Delete All My Data” button located in the User Preferences menu within the app. This action permanently removes all collected information, including activity history, transaction history, and any images or videos you have provided.
Right to withdraw consent
If you have provided your consent to the collection, processing and transfer of your personal data, you have the right to fully or partly withdraw your consent. To withdraw your consent please follow the opt-out links on any marketing message sent to you or contact us via support@modelface.ai.
Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
Collection of Children’s Personal Data
We attach great importance of protecting children’s privacy. Therefore, we make an effort to not collect personal data of any children under the age of 13. If you have any concerns about your child’s privacy with respect to our services, or if you believe that your child may have provided his/her personal data to us, please contact us using the details provided below. We ensure to delete such personal data from our records immediately.
Security of Your Personal Data
We take appropriate and reasonable technical and organizational measures to protect your personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal data.
Retention of Your Personal Data
We will only retain your personal data for as long as necessary to fulfil our collection purposes, including for the purposes of satisfying any legal, accounting, or reporting requirements, and where required for our company to provide services, until the end of the relevant retention period.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Upon expiry of the applicable retention period, we will securely delete, destroy or anonymize your personal data in accordance with applicable laws and regulations.
Links to Third Party Sites
Our mobile application includes links to other websites or apps whose privacy practices may differ from those of our companies. If you submit personal information to any of those sites, your information is governed by their Privacy Policies. We encourage you to carefully read the Privacy Policy of any website or app you visit.
Changes to our Privacy Policy
We reserve the right to update and change this Policy from time to time in order to reflect any changes to the way in which we process your personal data or changing legal requirements. Any changes we may make to our Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or push notification. Please check back frequently to see any updates or changes to our Policy.
Contact us
If you have any questions or concerns about our privacy practices or would like to exercise any of the rights mentioned in this Privacy Policy, please contact us via support@modelface.ai. You may also contact us by postal at our address stated above.