Transportation in Boulder grows ever more frustrating. We have tried one-way and right-sized streets, back-in parking, eco-passes, on-demand pedestrian crossings, and bike-to-work days. Nothing seems to diminish the relentless growth in traffic. In this four-part series, I suggest a different approach, one involving a change in the Transportation Master Plan, a reevaluation of transportation modes, a focus on personal rapid transit (PRT), and a possible path toward implementation.