Effective Date: August 15, 2025
Mkulima Pro ("we," "our," or "us") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Mkulima Pro mobile application, AI-assisted call center, marketplace, and related services (collectively, the "Services").
By using our Services, you agree to the collection and use of information in accordance with this policy.
We collect various types of information to provide and improve our Services to you.
Account Information: When you create an account or use our call center, we may collect information such as your name, phone number, and location.
Agricultural Information:
Images: When you use the AI-powered diagnostics, you provide images of your crops.
Voice Recordings/Text Input: When you interact with our multilingual chatbot or AI-assisted call center, we collect your voice recordings and text inputs related to agricultural advice.
Crop Details: Information about your crops, planting dates, and farming practices that you may input or discuss.
Marketplace Information: Details related to products you search for, purchase, or inquire about through our Smart Marketplace.
Feedback & Support: Information you provide when you contact us for support, provide feedback, or participate in surveys.
Device Information: We collect information about the device you use to access our Services, including device model, operating system, unique device identifiers, and mobile network information.
Usage Data: We collect information about how you use our Services, such as the features you access, the date and time of your interactions, the type of diagnoses performed, queries made to the chatbot/call center, and marketplace activity.
Location Information: We may collect general location information (e.g., district, region) based on your network or IP address to provide localized agricultural advice and market information.
Offline Functionality Data: For our offline-first features, data generated while offline may be stored locally on your device and synced to our servers when a connection is available.
We use the information we collect for various purposes, including:
To Provide and Maintain Services: To operate, deliver, and maintain the Mkulima Pro mobile application, call center, and marketplace, including:
Delivering AI-powered pest and disease diagnoses.
Providing multilingual agronomic advice via chatbot and voice.
Connecting you with verified agro-input suppliers.
Managing your account and preferences.
To Improve and Develop Services:
To analyze usage patterns and improve the accuracy and effectiveness of our AI models (e.g., image classification, natural language understanding, text-to-speech, speech-to-text).
To develop new features and functionalities (e.g., Smart Crop Calendar).
To enhance user experience and optimize app performance.
To conduct research and development.
For Personalization: To provide tailored product recommendations and relevant agricultural advice based on your specific crop types, diagnosed issues, and location.
For Analytics and Reporting: To generate aggregated and anonymized insights on agricultural trends, crop health, pest outbreaks, and input usage for the Mkulima X dashboard.
For Communication: To send you important updates, notifications, and information about our Services, or to respond to your inquiries and support requests.
For Security and Fraud Prevention: To protect against fraudulent or illegal activity and ensure the security of our Services.
For Compliance: To comply with legal obligations and enforce our terms of service.
We share your information in the following ways:
With Agro-Input Suppliers: If you interact with our Smart Marketplace, we may share relevant information (e.g., your location, crop type, diagnosed issues) with verified agro-dealers and suppliers to facilitate product recommendations and transactions.
Aggregated and Anonymized Data: A core component of our service, Mkulima X, involves licensing aggregated and anonymized datasets to institutional partners such as government agencies, NGOs, and agri-businesses. This data does not identify you personally and is used for strategic planning, resource allocation, impact measurement, and monitoring agricultural trends (e.g., pest outbreak hot zones).
Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as hosting, data storage (e.g., Firebase, Google Cloud), analytics (e.g., Google BigQuery), and telecommunications services (e.g., Twilio). These providers are contractually obligated to protect your information and use it only for the purposes for which it was provided.
Human-in-the-Loop Quality Assurance: For continuous improvement and accuracy, certain high-risk AI queries or diagnoses may be reviewed by our internal human-in-the-loop quality assurance team or certified agronomists. This is done to improve model performance and ensure the quality of advice, always with a focus on privacy.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
We implement reasonable technical and organizational measures to protect your information from unauthorized access, use, alteration, or destruction. We use Google's Firebase platform for a managed, serverless backend, including Firestore for our real-time database, and Google Cloud for hosting, which include robust security features. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.
We retain your information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Anonymized data, particularly for Mkulima X, may be retained indefinitely for research and analytical purposes.
You have certain rights regarding your personal information:
Access and Correction: You may have the right to access and update inaccuracies in your account information.
Opt-Out of Communications: You may opt-out of receiving promotional communications from us.
Data Deletion: You may request the deletion of your account and associated data, subject to certain legal obligations or legitimate business purposes for retention.
To exercise these rights, please contact us using the details provided below.
Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to remove that information from our servers.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
osenmuntu761@gmail.com