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“Digital Business: This subject inspires students to think beyond boundaries, transform ideas into opportunities, harness the power of digital innovation, and develop the confidence to create, lead, and shape the businesses of tomorrow.”
Course Description:
To provide students with a fundamental understanding of digital business concepts, models, and strategies, while enabling them to develop effective roadmaps for successful digital business transformation. The course will also equip students with the skills to communicate and engage effectively with culturally diverse audiences across digital platforms.
Course Outcomes:
CO1: Explain the fundamental concepts, principles, and characteristics of Digital Business and its role in the modern business environment.
CO2: Identify and analyze various digital business models, technologies, platforms, and ecosystems.
CO3: Develop a strategic roadmap for implementing successful digital business strategies.
CO4: Apply digital tools and platforms to develop effective online communication and engagement strategies.
CO5: Analyze cultural diversity and adapt digital communication strategies to effectively engage audiences across different cultures and digital platforms.
CO6: Evaluate emerging digital business trends and recommend strategies for innovation, growth, and sustainable digital transformation.
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