In today’s world, we interact with design on a daily basis. Everything from the street signs along the road to the textbooks in a classroom use design to influence the way we process information. Good design conveys an idea, feeling or message in a clear and understandable way; it tells us where to look and what’s most important. The first and most effective step to achieving good design is to create visual hierarchy.

After completing this lesson students should be able to:

• Define visual hierarchy

• Summarize why visual hierarchy matters

• Identify strong and poor executions of visual hierarchy

• List the two most common ways to create visual hierarchy