Have you ever thought about becoming a social media influencer? For those at the top of this profession, they can command hundreds of thousands of dollars for a single post. How do they do it? They know their audience. Research helps influencers understand what their brand is and what kind of content would appeal to their audience. This same concept is applicable to social media influencers, journalists and advertisers. Without knowing your audience and how to engage with them, your message will fall flat. To be successful with your message, you need to understand the basics of audience engagement and how to expand your reach. 

After completing this lesson students should be able to:

• Understand the importance of research in audience engagement

• Explain the key elements for engaging audiences

• Demonstrate how to tailor messages to an audience

• Create a character profile of an audience