Effective Date: February 27, 2025
We highly value your privacy and the security of your information. Our commitment lies in the careful handling, safeguarding, and responsible utilization of your personal information.
This Privacy Policy, hereinafter denoted as the "Policy," is designed to clarify the information we, along with our affiliated companies and subsidiaries (collectively denoted as "we," "us," or "our"), gather. It also outlines how we employ and safeguard your information when you utilize any mobile apps that we create and are accessible for download on the Google Play Store (collectively denoted as the "Services").
1. What Information Do We Collect?
1.1 Device information
We collect your device and network connection information in order to provide you with a better experience when you use our app.
This information depends on the context of your interactions with us, the choices you make, including your privacy settings, and the products and features you use, and may include:
SDK/API/JS code version, IP address, platform, timestamp, application identifier, application version, application distribution channel, independent device identifier, terminal manufacturer, terminal device operating system version, language location, time zone, and network state (Cellular, Wi-Fi, VPN, etc.), CPU and battery usage, screen resolution, memory usage, storage usage, SIM operator, SIM card country, application release status in Google Play, ad loading strategy, ad platform, and advertising placement ID. Phone height and width, SIM operator name, OS version, developer mode, ADB debugging mode, and notifications.
We store the information collected through the Android ID tied to the device you are using. In this way, we can retain your advertising behavior while you are using the app. We will treat this information as personal information.
1.2 Data about your use of the Services
Number of clicks, landing pages, pages viewed, and the order of those pages; the amount of time spent on particular pages; the date and time of your request; the number of times the app is opened; and some viewed pages.
Permissions status.
Whether the function is running normally.
Package name.
First open timestamp.
App brand.
App net status.
Firebase device ID.
App model.
SIM country.
System language, etc.
Advertisers may store or read cookies.
These data only be passed to certified third-party statistical platforms: Adjust, Firebase, and Google Analytics.
The above information is only used to improve the product experience and will not be sold to any third parties. We will not use this information for purposes other than improving the product experience and ad performance.
1.3 Analytical Information from Other Sources
Third-party SDKs integrated in our app may access your information, including:
Google Advertising ID
Demographic data (e.g. determination of your IP address)
Data to fight against fraud (e.g. click fraud in advertising)
Data associated with your device (e.g. device type, technological information, country)
Data to do advertising, marketing and analysis
Advertisers may store or read cookies
The information collected by third-party SDKs is governed by the providers of these SDKs and we have no control over such third parties. The third-parties include analytical tools partners, such as Adjust, Firebase, and Google Analytics. The links to the above-mentioned platforms’ privacy policy are attached in the section “Third-Party Partners’ Privacy Policy”.
1.4 Android Advertising ID
We use your Android advertising identifier in order to provide you with customized advertisement experience. It is used exclusively for advertising and analytics. Please note that the advertising identifier does not contain any user sensitive information that can be used to identify you as a user or your device. It is NOT connected to personally-identifiable information or associated with any persistent device identifier.
1.5 Other information
We may collect information that you directly and voluntarily provide to us. The information includes but is not limited to: your email address, the content of feedback, and the content of questionnaire answered by you.
2. How Do We Use the Information?
2.1 To improve and optimize the Services
To provide better Services to you, we have a legitimate interest in collecting and processing necessary data to:
Update and develop the Services
Develop and improve your experience
Manage the relationship with you
Customize your service experience
Respond to your comments and questions and provide support to you
Provide offers in the Services as well as in other websites and services
Send related information (e.g. updates, security alerts, support messages) to you
2.2 To provide the Services
To provide the Services, we process data necessary to:
Allow you to use the Apps and Services
Operate the Services
Provide and deliver products and services that you request
2.3 To carry out activities related to advertisements and marketing
To send you personalized advertising and marketing materials, we may use the information collected from you such as ad identifiers, age, country, region, gender, language, games played by you, information related to the interaction of you with the Services and with other users, and so forth.
We may also use various third party advertising and marketing partners to assist us on our behalf and may share information collected from you with such third parties for this purpose.
Hence, we have a legitimate interest in processing necessary data to:
Track the content you access in connection with the Services and your online behavior
Deliver, target and improve our advertising and marketing materials
Pass the information collected from you to third party advertising and marketing partners
By accepting this Privacy Policy and downloading or continuing to use the Services, you consent to us and our advertising and marketing partners collecting and using information about you to personalize advertising and marketing materials and to improve your experience unless you opt out of receiving this service.
We encourage you to review the privacy policies of our third party advertising and marketing partners so that you can understand how these third parties collect, use and share your information. We are not responsible for the privacy policies of any third party whether accessed through the Services or otherwise.
2.4 To secure the Services
Ensuring the security in the course of performing the Services is a top priority for us. We take appropriate security and technical measures to protect your information from unauthorized access, loss and misuse. To achieve this purpose, we also request our suppliers who process personal information on our behalf to take appropriate security measures.
In order to keep the Service safe, to fight fraud and to ensure acceptable use otherwise, we have a legitimate interest in processing necessary data to
Analyze and monitor use of the Services
Prevent cheating, crime or fraud
Take action against fraudulent or misbehaving users
Despite our efforts, we cannot guarantee the absolute security of your personal data, nor can we ensure the security of any of the communication facilities provided by us. We recommend that you exercise caution when disclosing any information through the Services. In particular, please note that any personally identifiable information or personally sensitive data that you communicate or disclose to any user in connection with the Services may be collected and used by others. As such, you should take care of the information shared online. Please also be reminded that any questions answers, comments, submissions that you post in the forum will be publicly available.
2.5 Designated countries
For all purposes listed above, pursuant to the EU General Data Protection Regulation (“GDPR”) or any equivalent legislation (collectively “Data Protection Laws”), we process the personal information of users located in the European Economic Area (“EEA”), United Kingdom and Switzerland (collectively, the “Designated Countries”) based on our contract with you.
3. What Information Do We Share?
As mentioned above, your personal information may be shared with our third-party partners. We may disclose your personal information to our business partners, including advertisers, publishers, and data tracking companies. These business partners may use your personal information to show you advertisements, measure your ad/site interaction, and better understand the site and app traffic usage or user behavior in order to improve their services. Such partners’ use of the information that we disclose to them will be governed by their privacy policies.
4. What Are the Important Permissions We Request?
Depending on the context of your interactions with us, we may ask you to provide certain permissions in order to let our app perform properly. You may choose to opt-out anytime, but please note that not giving us these permissions can result in malfunctioning of our app. The permissions we ask are listed below:
Storage
access statistics about app usage on the device
manage all files on the device's external storage
write data to the device's external storage
read data from the device's external storage
Network
access the internet to send and receive data from servers
check whether the device has an internet connection and its type
view information about Wi-Fi connections
enable or disable Wi-Fi and connect to or disconnect from Wi-Fi networks
enable or disable mobile data
Location
access the device's precise location (using GPS)
access the device's approximate location (based on cell tower or Wi-Fi data)
start automatically when the device boots up
Notifications
access and process notifications from the device
detect and filter spam or redundant notifications
require user permission to enable or disable notification access
Other
prevent the device from going to sleep while performing specific tasks
run a service in the foreground that is constantly visible
modify system settings
get information about how an app was installed (e.g., through a direct link or a referral campaign)
receive push notifications using Google Cloud Messaging
handle fake touch events
ensure the broadcast receiver is not accessible by other applications
5. Legal Basis of Your Personal Data
We process Personal Data for the purposes set out in this Privacy Policy, as described above. Our legal basis to process personal data includes processing that is: necessary for the performance of the contract with you (for example, to provide you with the services you request and to identify and authenticate you); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for our legitimate interests (for example, to manage our relationship with you, to ensure the security of our services, to communicate with you about our products and services); and based on consent by our customers (for example, to place certain cookies and to share your information with third parties for advertising purposes).
In some instances, you may be required to provide us with Personal Data for processing as described above, in order for us to be able to provide you with all of our services, and for you to use all the features of our apps. of our app.
6. Your Rights
We provide you with the rights described below when you use our Services. Please contact us at support@novage.com.sg if you would like to exercise your rights under applicable law. When we receive an individual rights request from you, please make sure you are ready to verify your identity. Please be advised that there are limitations to your individual rights. We may limit your individual rights in the following ways:
Where denial of access is required or authorized by law;
When granting access would have a negative impact on others' privacy;
To protect our rights and properties, and where the request is frivolous or burdensome.
6.1 Right to withdraw consent
If we rely on consent to process your personal information, you have the right to withdraw your consent at any time. A withdrawal of consent will not affect the lawfulness of our processing or the processing of any third parties based on consent before your withdrawal.
6.2 Right of access and rectification
If you request a copy of your personal information that we hold, we will provide you with a copy without undue delay and free of charge, except where we are permitted by law to charge a fee. We may limit your access if such access would adversely affect the rights and freedoms of other individuals. You may also request to correct or update any of your personal information held by us, unless you can already do so directly via the Services.
6.3 Right to erasure (the “Right to be Forgotten”)
You may request us to erase any of your personal information held by us that: is no longer necessary in relation to the purposes for which it was collected or otherwise processed; was collected in relation to processing that you previously consented to, but later withdrew such consent; or was collected in relation to processing activities to which you object, and there are no overriding legitimate grounds for our processing.
6.4 Right to restriction
You have the right to restrict our processing of your personal information where one of the following applies:
You contest the accuracy of your personal information that we processed. We will restrict the processing of your personal information, which may result in an interruption of some or all of the Services, during the period necessary for us to verify the accuracy of your personal information;
The processing is unlawful and you oppose the erasure of your personal information and request the restriction of its use instead;
We no longer need your personal information for the purposes of the processing, but it is required by you to establish, exercise or defend legal claims; or
You have objected to processing, pending the verification whether the legitimate grounds of our processing override your rights.
We will only process your restricted personal information with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest. We will inform you if or when the restriction is lifted.
6.5 Right to object to processing
You may object to our processing at any time and as permitted by applicable law if we process your personal information on the legal basis of consent, contract or legitimate interests. We can continue to process your personal information if it is necessary for the defense of legal claims, or for any other exceptions permitted by applicable law.
6.6 Right to data portability
If we process your personal information based on a contract with you or based on your consent, or the processing is carried out by automated means, you may request to receive your personal information in a structured, commonly used and machine-readable format, and to have us transfer your personal information directly to another “controller”, where technically feasible, unless exercise of this right adversely affects the rights and freedoms of others.
6.7 Notification to third-parties
If we share your personal information with third parties, we will notify them of any requests for rectification, erasure or restriction of your personal information, unless this proves impossible or involves disproportionate effort. Upon your request, we will identify such third parties.
6.8 Automated individual decision-making, including profiling
You have the right not to be subject to a decision based solely on automated processing of your personal information, including profiling, which produces legal or similarly significant effects on you, unless an exception applies under applicable law.
6.9 Right to lodge a complaint
If you believe we have infringed or violated your privacy rights, please contact us at mail to: support@novage.com.sg so that we can work to resolve your concerns. You also have a right to lodge a complaint with a competent supervisory authority situated in a Member State of your habitual residence, place of work, or place of alleged infringement.
7. Third-Party Partners’ Privacy Policy
In our commitment to transparency and clarity regarding your data, it's crucial to provide a comprehensive understanding of how third-party processing influences the information you share with us. This section delves into the intricacies of third-party Software Development Kits (SDKs) and their pivotal role in data collection.
As we explore the detailed practices surrounding this process, it's essential to acknowledge that the policies governing such data fall under the purview of the respective SDK providers. We, as a service provider, lack direct control over their procedures.
These third parties encompass monetization partners like Adcolony, Applovin, Google AdMob, Inmobi, ironSource, Max, Mintegral, Pangle, Tapjoy, TopOn, Tradplus, Unity, Vungle, among others. Additionally, analytical tools partners such as Adjust, Google Analytics, and Google Firebase are included. The privacy policies for the aforementioned platforms are linked below:
7.1 Analytics
Adjust
https://www.adjust.com/terms/privacy-policy/
Google Analytics & Firebase
https://policies.google.com/privacy
7.2 Advertising
Adcolony
https://www.adcolony.com/privacy-policy/
Applovin
https://www.applovin.com/privacy/
Google AdMob
https://policies.google.com/privacy
Inmobi
https://www.inmobi.com/privacy-policy
ironSource
https://www.is.com/privacy-policy/
Max
https://www.applovin.com/privacy/
Mintegral
https://www.mintegral.com/en/privacy
Pangle
https://www.pangleglobal.com/zh/privacy/partner-en
Tapjoy
https://dev.tapjoy.com/en/legal/Privacy-Policy
TopOn
https://docs.toponad.com/#/en-us/android/NetworkAccess/SDK_Policy/sdk_policy_access
Tradplus
https://docs.tradplusad.com/docs/operation/privacy-policy
Unity
https://unity3d.com/legal/privacy-policy
Vungle
8. California Residents’ Privacy Rights
We prepare this separate Privacy Notice for California Consumers to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. This notice is designed to supplement the information described in our Privacy Policy and applies solely to users who reside in the State of California (“consumers” or “you”).
IF YOU ARE NOT A CALIFORNIA RESIDENT, THIS POLICY DOES NOT APPLY TO YOU. PLEASE REFER TO OUR MAIN PRIVACY NOTE HERE INSTEAD.
8.1 Your right to request information
As required by CCPA, you (or your authorized agent) have the right to request us to disclose information to you about how we collect, use and share your personal information over the past 12 months. This information includes: the categories of personal information we collected; the categories of sources for personal information we collected; our business purpose for collecting that personal information; the categories of third parties with whom we share that personal information.
8.2 Your right to delete information
Under the CCPA, you (or your authorized agent) have the right to opt out of having your information sold or shared. You (or your agent) have the right to request that we delete your specific personal information that we collected from you and retained, except in the following cases Such cases include:
We need your information to detect security incidents, protect against malicious, or illegal activity;
We need your information to identify and repair application errors that impair existing intended functionality; We need your information to exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
We need your information to conduct internal uses that are reasonably aligned with your expectations based on your relationship with us; and other cases provided by CCPA and other California laws.
8.3 How you exercise your rights
To exercise your rights described above, please submit a verifiable consumer request to us by support@novage.com.sg
Only you or your authorized agent may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for request for information twice within a 12-month period. A verifiable consumer request must:
Provide sufficient information that allows us to reasonably verify your identity and make us confirm we collected personal information about you.
Describe your request with sufficient details that allows us to understand and respond to it.
We cannot respond to your request accurately if we cannot verify your identity.
8.4 How we respond to your request
We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period by email, telephone or other electronic means.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
8.5 Non-discrimination
We will not discriminate against you for exercising any of your CCPA rights. Such discrimination includes: denying you our services; charging you different prices or rates for our services; providing you with a different level or quality of our services; suggesting that you may receive a different price or rate for services or a different level or quality of services.
8.6 Data collection instructions for minors
These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions. For users aged 13-16, they have the right to opt in, and if you are the parent or guardian of users who are aged 13-16, you can also contact us.
9. Children's Privacy
These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.
10. Changes to the Policy
Any information that is collected is subject to the Policy in effect at the time such information is collected. We may, however, modify the Policy from time to time. If such change has been made, we will provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of our app or services following the change of the Policy will mean you accept those changes.
11. Contact Us
If you have any questions or concerns about the Policy, you may contact us at email: support@novage.com.sg