Artist Branding & Marketing

As part of my university unit Artist Development and Management, I created and branded an AI artist, Sarah Valentine and demonstrated marketing campaigns that develop an awareness of the artist. Using various platforms such as Canva, Adobe Photoshop, and Bing Image Creator, I produced Sarah's creative assets, including artist images, music, logo and album cover images. I conducted market research to analyse current trends, potential competitors and USP of the artists.