MinChung (MC) Kim, Ph.D.

Associate Professor

School of Business Administration

Ulsan National Institute of Science and Technology (UNIST)


Tel: 82-52-217-3123

Work Experience

Academic Experience

Associate Professor, School of Business Administration, Ulsan National Institute of Science and Technology (UNIST) (January, 2017 – Present).

Assistant Professor, School of Business, Faculty of Business and Economics, the University of Hong Kong (July, 2015 – December, 2016).

Assistant Professor, Management and Marketing Department, Faculty of Business, the Hong Kong Polytechnic University (July, 2008 – June, 2015).

Intellectual Contribution

Major Publications (* First or corresponding author)

Kim, MinChung* and YongHee Kim (2019), “CSR and Shareholder Value in the Restaurant Industry: The Roles of CSR Communication through Annual Reports,” Cornell Hospitality Quarterly, 60(1), 69-76.

Kim, MinChung*, Guiyang Xiong, and Kwangho Kim (2018), “Where does Pride Lead? Corporate Managerial Hubris and Strategic Emphasis,” Journal of the Academy of Marketing Science, 46(3), 537-556.

Kim, Kwang-ho, MinChung Kim, and Cuili Qian (2018), “Effects of Corporate Social Responsibility on Firm Financial Performance: A Competitive-Action Perspective,” Journal of Management, 44(3), 1097-1118.

Kim, YongHee, MinChung Kim*, and Anna S. Mattila (2017), “Corporate Social Responsibility and Equity-holder Risk in the Hospitality Industry,” Cornell Hospitality Quarterly, 58(1), 81-93.

Kim, MinChung*, Boyd, D. Eric, Kim, Namwoon, and Yi, Cheung H. (2016), “CMO Equity Incentive and Shareholder Value: Moderating Roles of CMO Managerial Discretion,” International Journal of Research in Marketing, 33(4), 725-738.

Kim, MinChung* and YongHee Kim (2014), “Corporate Social Responsibility and Shareholder Value of Restaurant Firms,” International Journal of Hospitality Management, 40(July), 120-129.

Kim, YongHee, MinChung Kim, and John O'Neil (2013), “Advertising and Firm Risk: A Study of the Restaurant Industry,” Journal of Travel & Tourism Marketing, 30(5), 455-470.

Kim, MinChung* and Leigh McAlister (2011), “Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Salesforce, Contingent on Spending Level for Advertising,” Journal of Marketing, 75(3), 68-85.

McAlister, Leigh, Raji Srinivasan, and MinChung Kim (2007), “Advertising, Research and Development, and Systematic Risk of the Firm,” Journal of Marketing, 71(1), 35-48 (MSI Paul H. Root Award Finalist).

Other Publications

Kim, YongHee, Kaming Queena Cheung, and MinChung Kim (2017), “Workplace Relationships and Employee Engagement: Domestic Workers vs. Expatriates,” Academy of Asian Business Review (Korean Citation Index [KCI] Journal), 3(1), 55-73.

Kim, YongHee, Chun Ting (Benjamin) Kot, and MinChung Kim (2016), “SNS and Brand Loyalty of the Millennial: A Case of Hong Kong Hotel Industry,” Academy of Asian Business Review (Korean Citation Index [KCI] Journal), 2(1), 1-20 (Best Paper Award).

Kim, MinChung*, Leslie Yip, Yuanqin Li, and YongHee Kim (2015), “Advertising and Ownership Structures: Evidence from the Emerging Chinese Market,” Academy of Asian Business Review (Korean Citation Index [KCI] Journal), 1(1), 17-34.

Kim, MinChung*, YongHee Kim, and Lee Wan Fong (2015), “The Flow Signals from Advertising and Firm Financial Performance,” Chung Chon Ronchong (靑村論叢), 16, 9-34.

Conference Proceedings

Kim, MinChung, Kwang-ho Kim, and YongHee Kim (2018), “Strategic Emphasis and Its Performance Implications in China,” APAIB-UNAI Joint Conference (Best Paper Award).

Kim, MinChung, Leigh McAlister, and Woo-jong Lee (2014), “Impacts of Chief Marketing Officer on Financial Performances,” Korean Scholars of Marketing Science International Conference.

Kim, YongHee, MinChung Kim, and John O'Neil (2011), “Advertising and Firm Equity Risk: Observations from the Restaurant Industry,” Asia-Pacific Travel Association, 303-306.

Kim, YongHee, John O'Neil, and MinChung Kim (2011), “Who is Your Rival? : Competitive Dynamics and Hotel Pricing Decisions,” APacCHRIE.


Teaching Interests

Entrepreneurial Marketing, Marketing Management, Marketing Engineering, International Marketing, Marketing Research

Teaching Experiences

International Marketing (UNIST)

Entrepreneurial Marketing (UNIST, MOT)

Marketing Management (UNIST, MOT)

Introduction to Marketing (Hong Kong Polytechnic University)

Principles of Marketing (University of Hong Kong)

Strategic Marketing Management (University of Hong Kong)

Marketing Management (University of Hong Kong, EMBA)

Awards, Honors, and Scholarship


2011/2012: Faculty Prize in Research Excellence, from the Dean of Faculty of Business at Hong Kong Polytechnic University


2018: Best Paper Awards in 2018 APAIB-UNAI Joint Conference

2017: Best Paper Awards in Academy of Asian Business Review

2008: Finalist for 2007 MSI/H. Paul Root Award. MSI/H.

2007: AMA Sheth Doctoral Consortium Fellow

2006: Houston Doctoral Symposium Fellow