In this article, we have featured Tips To Optimize Your Magento 2 Store, Everyone prefers shopping online these days, which is notable why most of the eCommerce sites and companies are in the race of doing well.
The Christmas and Holiday season has almost arrived, and to gear up for the festival season, people around the world are excited to buy gifts for their family, loved ones, and themselves.
Christmas and New Year are almost around the corner, which is when you can expect to get the maximum sales.
Today the market is in high competition. Every store owner is trying to set a level because customers are expecting more and more from online shopping.
Nevertheless, developing up a Magento 2 store may not be sufficient to attract a large crowd, everything should work well to ensure that your store is going on the right path.
With so many options out there, it can be difficult to decide where to start.
Firstly let’s have a look at some quick and easy factors that can be done to your Magento 2 store to attract customers and get better results in sales.
Website Speed Optimization:
It is very important to make your customer feel a pleasant shopping experience without the wait. Try to work on the factors that slow down your website speed and do not avoid them because some common mistakes can confuse user experience.
Factors that can slow down the website:
Broken links
Big and heavy social sharing buttons
Too many redirect
Large image size
You can resize your image in the ‘advanced’ section of the store configuration menu and Magento will automatically apply it to all the images.
Website Hosting:
Hosting is the factor that can make a huge difference to your Magento store optimization. To assure that your store performs best, you need to stay away from standard offerings of shared hosting.
However, shared hosting providers have overcrowded servers with resources shared between hundreds of people. So it’s suggested to go with a managed Cloud Hosting provider or a virtual private server (VPS).
If you want your Magento store to run at its best, then an optimized website hosting package is a must to support your requirements.
Security:
Security is s the foundation of trust in the eCommerce world also it’s a sensible place to start. Everyone wants a secure website for their business.
More than one thousand Magento stores have been hacked to steal customer credit card data. Such incidents happen far more often than you may think.
Customers want security if they are buying something from your website. You are responsible for assuring that your Magento store is as secure as possible as it is an open-source platform.
Make sure you are using updated software, keep it up to date, and use softwares to scan your Magento store for malware. Also, change your password regularly & review your admin user accounts regularly.
You can also use two-factor authentication as Magento offers an excellent 2FA extension for its users.
Boost up SEO:
After setting up hosting your Magento store, it’s time to direct customers to your website as much as you can with Search engine Optimization.
Magento is also famous for its SEO friendly services which makes it different from the crowd. You can optimize your store as you want.
Here are some points to take care of:
Remove duplicate content
Optimize images on the website
Proper header and title tags
Use nofollow links
Identify keywords & optimize the URLs, metadata, image tags, and website’ content
Utilize Product Notification:
If you use these notifications precisely, these little nudges can heighten your sales.
For example, if a customer has visited your store and browsed some products before leaving, it means they are close to purchasing.
With product notifications, you can send alerts to your customers when your store released products or have had their prices discounted.
It can be a powerful way to increase brand loyalty by letting your customer know that you appreciate their likings.
Enhanced Checkout Process:
An improvised checkout process is an easy way to influence your conversions. There should be fewer steps in the checkout to give a better experience for customers. A lengthy checkout process with a lot of steps can result in losing customers who are interested in the products.
One thing customers dislike is to purchase a long-wind process with lots of different pages to navigate.
Some points to follow:
Easy password reset option
Moile friendly checkout process
Minimize checkout steps
Offer a guest checkout feature