Microblading Reviews Can Save Your Business

Startup and small microblading businesses get nervous about opening themselves to reviews. After all, negative reviews can impact sales, and frankly, it’s hard to hear bad feedback about something you’ve poured your heart, soul, time, and money into.

But client reviews—good and bad—are a gold mine. In fact, microblading reviews can help elevate your business by pulling in more clients, helping you improve your services, and boosting your SEO.

Here’s how to use client reviews to help your microblading business.

Why you shouldn’t shy away from microblading reviews

Reviews are everywhere, even if you don’t sign up on Yelp or launch a Facebook page. People are always posting about their experiences on social media. Even an innocent “Had a fun time at my microblading session today!” can help attract potential clients to your business.

Opening up your business to reviews means taking control over what’s being said by whom. You get to monitor what people say, and you get to reply to them all, if you want. But that’s not all there is to opening microblading reviews.

Here are all the reasons you shouldn’t hide from client reviews.

1. Reviews boost your SEO (and help clients find you)

Imagine how many clients you’d have if, every time someone searched for microblading in their area, it was your business that popped up. Search engines are crucial to your business’ online presence, especially if you rely on online marketing.

Search engines like Google look at review ratings from different sites when they rank search results. The higher the ratings your business has, the more likely you’ll rank higher.

And it’s not just Google, either. Yelp and Facebook follow the same principle; the better the review, the higher up you’ll be.

To add to that, there are numerous apps that use review data to help shoppers choose where and what to buy. Thrive Hive reports that more than 100,000 developers use Yelp reviews alone. And those developers? They include Apple and Microsoft.

2. Reviews help clients trust your business

As a consumer yourself, are you more likely to trust a well-reviewed business or a business without a single review? Reviews let us see how other clients like the business and therefore help us decide based on their recommendations.

Thrive Hive reports that close to 90% of customers trust online reviews as much as personal recommendations. When clients do their research on which microblading service to get, a bunch of good reviews can definitely swing things in your favor.

3. Reviews are basically word-of-mouth marketing

As we’ve mentioned, reviews aren’t limited to the write-ups left on your Facebook page or commented on Yelp. They’re also innocent posts on social media mentioning your business or using your hashtag. If they provided feedback in any form, then that’s considered a review.

Posts like these can do wonders for your business. In fact, they’re the foundation upon which influencer marketing was built.

Individuals making an unpaid, unsponsored recommendation are extremely effective. They’re genuine, and they’re written to cater to an incredibly specific market: the individual’s social groups and followers. And, as we know, the more targeted the market, the more effective the messaging is.

Using a hashtag and monitoring it can help you keep track of what people are saying about your business.

4. Reviews tell you what clients think

Reviews don’t exist just so clients can tell other potential clients what they like about your business. They exist so you can know what their thoughts are, too.

Microblading reviews provide you with essential feedback so you can improve your customer service. They’ll also help you keep track of which employees fare best with client interaction and which ones might need a seminar or two.

No business starts out perfect—you’ll mess up at one point, and clients will definitely point that out as it happens. Don’t stress out too much; after all, humans run businesses, and humans are far from faultless.

What matters is how you handle it. Social media is a public place, and everyone will see how you react to negative feedback.

So, stay polite. Never engage. Simply apologize and ask how you can improve your service in the future.

5. Reviews let you maintain client relationships

Good reviews are a business boost. By thanking clients for their kind words, you’re already cultivating a relationship with them. You make them feel listened to and valued.

And clients who feel valued are more likely to return the favor—they’ll continue to patronize your business because they like the relationship you have.

Reviews are benchmarks for success

Starting your own microblading business can be daunting, and reviews can add tons of pressure you seriously don’t need right now.

Client feedback is important, especially in a profession that depends on clients to survive and thrive. However, you can learn to embrace reviews—and let them help you instead of haunt you. What do you have to lose? Nothing, really.

But once you open up to reviews, you have everything to gain. Visit Organic Permanent Makeup microblading training for more tips about microblading.