The New Technologies And Methods Available For Efficient SEO
SEO professionals have their own way of maintaining sites. They usually stay with the methods they know are effective. These methods change yearly according to the needs of the users, search engines and trends. Most do not update their methods and miss opportunities. There are strategies that can make these methods more effective.
Google has changed the way they index and crawl website. They are rigid at to what they will allow in the index. They are sculpting sites to ascertain what works and this is generally not favorable for SEO strategists. The low quality pages will not make the cut. The challenge is identifying the issues. This requires monthly log file analysis to determine where Google has crawled. There are also tools available to check a websites indexation using a method of copy and paste.
Cannibalization is when numerous pages on a website are in competition for the same topic. The ranking is low because equity is split among the pages and the site is in competition with itself. The goal is perform an analysis by placing all the ranking URL's and keywords next to each other to determine where the issues are located. The analysis will provide the direction required to ensure the site is no longer competing against itself.
Accelerated mobile pages or AMP's are the most commonly used technology. This ensures a mobile user can load pages instantly because they are pre-cached. This is important due to both the speed and the indexing initiative Google has directed at mobile devices. This will enable the site to progress and new resources will be discovered. Most people are focusing on higher rankings but the user experience is just as important. This is true even if the content was not designed for a search. Progressive apps are a more recent technology to provide the user with an app like experience without the need for a download. These sites will load fluidly and provide the user with an instantaneous experience.
Search data is still being used for only digital teams and searches. This is generally applied only for online marketing. Search data can also keep additional areas of the business informed with regards to user intent. This can influence the decisions of the users. When the center of the dataset is the search data the organization is able to make better choices on everything from the locations to the product data. The search demand will reveal where the next location should be opened. It is important to realize different customers use different terms to find products. The way the consumer searches must be acknowledged. The way a consumer refers to a product or business is usually not the same as the terms used by the organization. Understanding these terms means the way things have always been accomplished needs to change or the company is unable to move forward.
The only way for any business to figure out what is working and what is not is to try. Great insights will result from some analysis while others will reveal absolutely nothing. The success of the technology is dependent on the needs of the site. The best option is to start experimenting to see what works and keep trying. If the toolset is continuously evolved the result will be both growth and progress.