Bob Yeatman: Regional General Manager, Northeast Region

Bob Yeatman, currently serving as the regional general manager for the Western Region will become regional general manager for the northeast region. Yeatman will report directly to Adam Chamberlain, senior vice president of sales, and will manage and direct regional staff as well as the sales and service field organization to support dealers in the region. Yeatman has been with Mercedes-Benz for over 25 years in a variety of positions, including general manager of sales operations and general manager of Mercedes-Benz Financial Services (MBFS).

Tracey Matura: Regional General Manager, Western Region

Replacing Yeatman as general manager of the western region will beTracey Matura. In this position, Matura will oversee all service, sales, marketing, operations and dealer relations for the company's western region in Irvine, CA, reporting directly to Adam Chamberlain. Most recently, Matura served as general manager, central region and has held various positions at Mercedes-Benz for over 20 years, including general manager of smart and general manager of SRD and General Counsel. In her new role, Matura will manage and direct regional staff as well as the sales and service field organization to support dealers in the region.


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Mike Nolte: Regional General Manager, Central Region

Mike Nolte will become regional general manager, central region. In his new role, Nolte will report directly to Adam Chamberlain, and will be responsible for all service, sales, marketing, operations and dealer relations for the company's central region in Chicago, IL. Most recently, Nolte held the role of general manager, sales operation at MBUSA and has held other senior-level positions in Global Sales, including Vice President of Mercedes-Benz Russia responsible for Own Retail Operations along with serving as CEO of Mercedes-Benz Egypt.

M. Bart Herring: General Manager, Sales OperationsĀ 

M. Bart Herring replaces Nolte as general manager, sales operations. Herring will oversee the development and implementation of all policies, programs and activities in support of all Mercedes-Benz new vehicle sales and objectives. He will also be responsible for sales volume planning, reporting to Adam Chamberlain, which aligns MBUSA's strategic sales direction and front-line execution. Herring previously held the role of general manager, product management and has been with the organization for 18 years in various management roles. ff782bc1db

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