Meng Ji
Assistant Professor of Marketing
Collins College of Business, University of Tulsa
Meng Ji
Assistant Professor of Marketing
Collins College of Business, University of Tulsa
Embedded Files
Assistant Professor of Marketing
Collins College of Business, University of Tulsa
Welcome to my homepage!
Welcome to my homepage!
I am an Assistant Professor of Marketing in the Collins College of Business at the University of Tulsa.
I am an Assistant Professor of Marketing in the Collins College of Business at the University of Tulsa.
My primary research interests lie in digital marketing, with a particular focus on online word-of-mouth (WOM), user-generated content, online retailing, and the impact of AI technology on consumer behavior. I am deeply curious about how consumers communicate and make decisions in the online environment, and how advancements in AI can influence these behaviors.
My primary research interests lie in digital marketing, with a particular focus on online word-of-mouth (WOM), user-generated content, online retailing, and the impact of AI technology on consumer behavior. I am deeply curious about how consumers communicate and make decisions in the online environment, and how advancements in AI can influence these behaviors.
To explore these topics, I employ methods such as causal inference, machine learning, and structural modeling. My current work, including papers on online WOM and online retailing, is under review at Production and Operations Management.
To explore these topics, I employ methods such as causal inference, machine learning, and structural modeling. My current work, including papers on online WOM and online retailing, is under review at Production and Operations Management.
I completed my Ph.D. in marketing at Indiana University in 2025.
I completed my Ph.D. in marketing at Indiana University in 2025.
Page updated
Google Sites
Report abuse