I'm Meng Ji, a doctoral candidate in Quantitative Marketing at the Kelley School of Business, Indiana University,  with an expected graduation in 2025.

My primary research interests lie in digital marketing, with a particular focus on online word-of-mouth (WOM), user-generated content, online retailing, and the impact of AI technology on consumer behavior. I am deeply curious about how consumers communicate and make decisions in the online environment, and how advancements in AI can influence these behaviors.

To explore these topics, I employ methods such as causal inference, machine learning, and structural modeling. My current work, including papers on online WOM and online retailing, is under review at Production and Operations Management. 

I'm also passionate about teaching and I have taught Introduction to Marketing at the undergraduate level for two semesters at Indiana University.