How to apply Social Media strategies to increase Start-Up Businesses?
Social Media is one of the fastest growing networks where millions of people interact with each other. More than 70% of people having internet access are regular users of social media platforms. The major social media platforms that are used by the people are Facebook, YouTube, Google Plus, Instagram and LinkedIn. All these platforms have different content to present and holds different sort of users. Many business organizations whether big or small are moving towards Social Media strategies to promote their services and products. Here in this blog, you can go through the major strategies to increase Start-Up business.
1. Exclusive Offers
Every possible customer love offers, so try to include exclusive offers of your business on social media. Such types of promotional offers people like sharing on their social accounts, and by getting shared, you’ll have the full chance to increase Start-up business. At the end, be sure to include way for visitors to share the offer through their social accounts. This way, visitors can spread the offer with their friends, groups and with every reference, you’re able to continue building the trust by engaging and recognizing every post.
2. Reviews and Surveys
Rather than offering service and products to potential audiences, just ask them about their interest! Your target audience can give you with a sea of knowledge, and surveys offer a great way for people to reveal their views. This is a great method to have feedback on how people are liking the services and product, what they are expecting from us, and what they’d like to get from us in future. You can also offer inducements to grow the response rate. Reviews and surveys are a great method to increase start-up business. Try to do survey on Twitter, Facebook and other social media account as per your choice.
3. Web Seminars
Web seminars are one of the fastest ways to interact with the potential customers. Google+ hangouts and Facebook live are most used platforms to interact with target audience that helps to increase start-up business. There are two ways to increase business with live video, web seminars, and hangouts.
· The first method is to display video as hidden content, making interested visitors to register by giving their contact details.
· The second method is to display the video content to a large number of viewers and wait for the possible leads from that viewers.
Give offers to viewers as a reward for participation, make sure to follow up those participants who leave positive replies. In follow, up tell everything about the services and products you are offering to them. Since these visitors have already shown interest in your service, this simple follow up could increase start-up business than you expect.
4. Analyze Competitors
The advantage of Social Media promotion is that, a person can keep a virtual ear to recognize what’s trending in the industry. Who’s talking about your services and your competitors. The best approach is available to analyze the working of the competitors, according to that strategy can be setup. It’s an essential means of getting knowledge, comprising possible leads looking to involve with businesses just like yours.
Just do keyword analysis to identify important keywords about your industry, it also gives data about people conversations regarding products and services, or even particular functionality. You can target such people behind these talks to make a strong relation, share data that’s helpful, and build a strong relationship that will place your start-up as reputed one in the desired market.
5. Quality Content & SEO
Quality content is very much required to post on a social media post. If the content is interesting, definitely the visitors will go for the services, your business is offering. Try to include best quality, unique content to make visitors interested in the social media posts. Content can be of any type whether textual, video or infographics. But, the important condition is that it must be unique and quality one. Modify old content post, as much as you can and post regularly.
Make sure proper SEO is done of the content, include keywords in the content which are trending. This will definitely help you to get better rank on the search engine results. Keywords density should also be satisfied to get properly crawled by the search engine algorithms. If you do all this things, definitely online visibility of your start-up business will increase.
Final Thoughts
With all of these social media strategies, it can be difficult to select those, which are the most beneficial for your startup business. For instance, if you own a small startup having low budget, you may be working on the low-price strategies that you can work internally, like content marketing.
If you have proper funds to spend, however, we advise using maximum number of social media strategies to get a complete output. When you employ a range of strategies, more people will get to know about your startup business. The biggest benefit of above guidelines is that it’s simple to analyze and improve your strategies.
Author’s bio:
I am a professional content writer since 2011 working with SEO Services Company Gurgaon and graduate of the English with a degree in Mass communication. My written blogs and articles have been published in several online publications. I am fond of writing, reading, traveling, and Internet surfing.