MediaLab is a stimulus presentation software that can present video, image, web, audio, and powerpoint/word documents to a participant. It can also collect scale, ranking, essay, and audio responses, as well as track web activity.
DirectRT is companion software that comes with MediaLab. It is especially useful for the presentation of stimuli or collection of data that require a higher degree of accuracy regarding time.
How you program your experiment in Medialab impacts your data extraction procedure significantly. Below is an example of data extraction for a poorly designed experiment in MediaLab & DirectRT. The PDF has nine pages of instructions to extract the physiological data of a single participant and on average it took the research team about 20 to 30 minutes to extract this data for each participant. The most poorly thought out feature of the MediaLab program is that it sent event markers/ttl pulses for irrelevant data that was not going to be analyzed or extracted. The effect of this is visualized on pages five and seven.