It's Max Keeble's first day of junior high, and things are going badly. Over the course of the day, he is accosted by not one, not two, not three, but four separate bullies: an evil Ice Cream man, thuggish brute Troy McGinty, entrepreneurial lunch-money thief Dobbs, and the malevolent (and stupid) school principal, Elliot Jindrake, who wants to pave over an animal shelter so he can build a football stadium. To top it all off, when Max gets home, his dad announces that his Mean Boss has assigned him a new post in Chicago: By the end of the week, the family has to move.
Is starting the 7th grade a big deal? You, bet! I can remember vividly the fact that my parents moved from the city to the country between my 6th and 7th grade year. I also made the first of many trips to the orthodontist during that summer. I am sure that most of the adult readers can remember that transition from childhood to youth. And who could forget the nightly Clearasil applications? Now that I am a parent, I get to watch my two sons go through the process.
Dobbs is a greedy bully who likes to steal lunch money from other kids with Max Keeble always being his main target. Later, Max stole his handheld computer advice and gave it to the Evil Ice Cream man while he left the Ice Cream's metal coil on Dobbs' porch while he received an email about his device. Dobbs' went to dump yard where he meet up with the Evil Ice Cream Man and demanded each other to give their own devices back. The two each destroyed the devices of the other and got into a fight with Max picking up the Ice Cream truck with a giant claw vehicle and dumped gallons of melted ice cream all over them. Wanting revenge after realizing that Max (with strong courage) has not moved to Chicago, Dobbs partnered with Troy McGinty and they tormented him in the school parking lot. However, the kids finally got back at them and threw the two in the dumpster.
Max went to the animal shelter and found that it was closing down because the land was bought and employees at the shelter have until the end of the week to find a new home for the animals. Max wanted to help and tried to talk it out with his parents only to find out that since his father was promoted at his job to Chicago, Illinois, they had to move (much to Max's shock and sadness). After talking to his friends about the shelter and his moving, they agree to help Max to try to save the animal shelter by putting posters up on the walls. Max gets back at all of the bullies and the principal until he found out that he and his family are not moving. After realizing that his family is not moving, Max decided to set things right by apologizing to his friends for betraying them to be with the cool kids and they together saved the animal shelter and got the principal fired for messing with the school budget to create his football stadium on the school grounds.
Max' father, Don Keeble, acts in embarrassing commercials, but he gets a promotion eventually, this forces his family to move to Chicago in a week besides of Max's and his mom's objections. The next day, Troy puts Max in the toilet, and when he gets late for class, the teacher punish him with an essay even it wasn't Max's fault, then he comes to think that he can get revenge on his bullies as he will be gone for when they find out what he did and asked Robe and Megan to help him get revenge. First, Max steals a metal coil from the Evil Ice Cream Man's truck, places it in Dobbs' doorstep, and he steals Dobbs' handheld, and frames the Evil Ice Cream Man for it. When the Evil Ice Cream Man is hated and insulted by young customers, and his ice cream begins to melt. He hears that it was Dobbs' fault, and when Dobbs confronts him about stealing his handheld, they insult each other by destroying the items, then in the junkyard, Max uses the excavator to lift the ice cream truck and splash them with the melted ice cream.
VIOLENCE/GORE 4 - There are several scenes of bullying: A bully terrorizes new junior high students: he drags one boy out of school, tosses him in a puddle of mud, holds him under a wood chipper (he gets covered in saw dust), and then tosses him in a dumpster. A group of young people surrounds two bullies and toss them in a dumpster. A bully threatens a boy who is lying on the ground and a bully gives a boy a swirly off-screen. A boy is grabbed by a bully and locked in a glass case. A bully takes lunch money from a boy, and threatens other boys and girls for money. An ice-cream truck runs over a boy's bike, and an ice-cream man flings ice-cream on a boy's shoe. An ice-cream man's eyes glow red, and with his truck chases a boy riding his bike (this happens several times). A boy is cut off by an ice-cream truck, and he throws a newspaper which hits the ice-cream truck driver in the head. Several of these sequences involving ice-cream are within dreams: A man is hit in the chest by flying ice-cream and falls to the ground, and a boy and young woman are hit with flying ice-cream; a boy rides his bike through heavily trafficked streets, jumps a ramp and the ice-cream man fires ice-cream at him; and a boy and a man fight with Kung Fu moves using newspapers and ice-cream scoops as weapons -- the man is hit in the crotch with a newspaper and punched in the face, and he flies through the air. A man drives a bulldozer toward a group of young people and through the gates of an animal shelter. A man and a boy fight in a junk yard, with each breaking something that the other wants, and grabbing and shaking each other; eventually they are both deluged with melted ice-cream from a truck held over their heads. A man is chased through the streets by animals because his breath spray is laced with pheromones. A boy is hit in the face by a door and is knocked to the floor, and we hear a thud when a boy falls from a low window. A boy disrupts a class by jumping across desks, and kicking a globe across the room. A man hits books out of a boy's hands and threatens him verbally, a man grabs a boy by the shirt and tosses him into a chair, and a man drags a boy by the shirt collar and locks him in a janitor's closet. A man tries to knock a door down by running into it; he then hits it with a variety of tools. A boy flings mashed potatoes hitting another boy in the face and starting a huge food fight in the school cafeteria. A boy flips over a fence and lands on the back of an ostrich. Three young people break into a school at night, creeping through the vents and are nearly caught by the janitor. A man falls back off his chair and a girl trips and falls while walking down the aisle of a school bus. A man flails around when a squirrel climbs down his jacket and into his pants (we hear a crunch when it reaches his crotch). A monkey jumps on a man's back and he falls to the ground landing, face first, in a pile of mashed potatoes and chocolate pudding. A boy holds on to the door of a van, and kicks and screams as his mother pulls on his legs to get him to go to school. A boy is terrified by the sight and the song of a stuffed frog, he shakes and cries saying the frog is going to eat him, and in one scene he hides under a bench in fear. A man crashes his car off-screen. A boy uses a urinal in a bathroom (we don't hear or see anything, as he stands in front of it). There is some scatological and gross-out humor: a reference is made to a boy smelling like a diaper, a boy picks up a soda can off a bus floor and drinks the last sip, a boy picks spaghetti off another boy who has been in a dumpster and nearly eats it, a boy flatulates, a boy burps, and a man sniffs a jock strap. A boy vomits off-screen but we hear it and see the gooey residue on his face (and he remarks that "that was a waste of a perfectly good chili").
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