Matthew McLaughlin is a seasoned sales professional with over 16 years of experience in the SaaS, cloud, and AI industries. Born on March 23, 1982, in Manassas, Virginia, he developed a passion for technology and innovation early in life. After completing high school, he pursued an Associate's degree in Science at Northern Virginia Community College, graduating in 2003. Over the years, his career has been defined by a unique blend of technical expertise, strategic thinking, and leadership skills that have propelled him to success.
Matthew's professional journey began at Dito, LLC, a company specializing in Google Cloud solutions. As one of the earliest employees, he embraced the Google Apps Technical & Implementation Specialist role, which enabled him to merge his problem-solving abilities with his passion for technology. In this capacity, he played a crucial role in helping businesses transition seamlessly to Google's cloud-based platforms, ensuring smooth implementation and successful adoption across various industries.
In 2009, McLaughlin transitioned into a more client-facing role as a Google Apps Change Management & Training Specialist. This position allowed him to collaborate closely with clients, designing and delivering customized training programs that empowered teams to leverage the full potential of Google’s tools. His ability to simplify and effectively communicate complex technical concepts earned him widespread recognition from clients and colleagues. During this period, he worked with renowned organizations, including Netflix, Franklin Covey, and the City of Los Angeles, enhancing his understanding of diverse business needs.
In 2014, Matthew shifted his career focus to sales, assuming the Google Cloud Account Manager position at Dito. This transition marked a significant turning point, as he combined his technical expertise with business development and relationship management skills. Over the next three years, he played a pivotal role in expanding the company’s customer base, driving revenue growth, and securing high-profile clients.
By 2018, McLaughlin's consistent success in sales earned him a promotion to Vice President of Sales. In this leadership role, he managed a team of 15 sales professionals, providing mentorship and strategic direction and fostering a culture of collaboration and innovation. Under his guidance, the team achieved an impressive 77% increase in customer acquisition within a year. His innovative sales strategies and ability to strengthen client relationships contributed significantly to the company’s reputation as a trusted Google Cloud partner with notable clients such as Etsy, DocuSign, and HubSpot.
In 2020, Matthew McLaughlin transitioned into Senior Google Cloud Account Executive, focusing on high-value, strategic deals. This position required a comprehensive understanding of intricate sales cycles and effectively managing negotiations involving multiple stakeholders.
One of his most remarkable achievements during this time was negotiating a $33 million five-year contract renewal with Compass Real Estate, the largest deal in the company’s history. This accomplishment demonstrated his meticulous planning, collaborative approach, and understanding of client needs. Between 2020 and 2024, his contributions led to a 57% increase in Dito's overall revenue, further solidifying his status as a trusted advisor and top performer in the industry.
Throughout McLaughlin's career, his success has been driven by a combination of technical knowledge, sales expertise, and leadership acumen. His key strengths include:
Relationship Building: An exceptional ability to develop and maintain trust-based relationships with clients and partners.
Sales Expertise: A track record of consistently exceeding sales targets and closing high-value deals.
Technical Proficiency: In-depth knowledge of Google Cloud and SaaS solutions, allowing him to deliver tailored recommendations.
Team Leadership: Proven experience leading and mentoring teams to achieve outstanding results.
Strategic Thinking: Expertise in identifying opportunities, formulating strategies, and executing plans to drive growth.
Giving back to the community has always been Matthew's priority. While in Manassas, he was an active Manassas Host Lions Club member and held several leadership roles, including Vice President. He participated in initiatives such as sight and hearing checks, city cleanups, and fundraising events, which deepened his commitment to community service.
After relocating to Raleigh, North Carolina, he began volunteering at the Food Bank of Central & Eastern North Carolina. He finds fulfillment in sorting and packing food for needy families and plans to involve his children in these meaningful activities as they grow older.
As a devoted father of four, McLaughlin strongly emphasizes spending quality time with his children. Whether helping with homework, riding bikes on the Raleigh Greenway, or playing hide-and-seek, his role as a parent remains his top priority. He enjoys creating memorable experiences, such as exploring local playgrounds or reading bedtime stories, strengthening his bond with his family.
Golfing, cycling, and reading are among Matthew's favorite pastimes. Golf, a passion of his since childhood, allows him to connect with friends and colleagues, while cycling provides a sense of adventure and keeps him active. Reading, on the other hand, offers him an opportunity to unwind and gain fresh perspectives.
A lifelong sports enthusiast, he supports the Washington Commanders and Nationals, though his son’s love for the Carolina Hurricanes is gradually influencing him.
Music is another passion, and McLaughlin enjoys attending concerts and learning to play the guitar. His eclectic taste in music spans artists like The Grateful Dead, 311, Bonnie Raitt, and John Mayer.
He also loves traveling and has explored Paris, Amsterdam, Mexico, and the Caribbean islands. His cross-country trips to California, whether for work or leisure, remain a cherished part of his travel experiences.
Cooking is a favorite activity he shares with his children. From measuring ingredients to trying new recipes, he turns meal preparation into a fun and educational family bonding experience.
Matthew McLaughlin’s career and personal life are marked by dedication, innovation, and balance. His accomplishments in the SaaS, cloud, and AI industries and his commitment to community service and family reflect his multifaceted character. As he continues to excel professionally and personally, McLaughlin remains an inspiring figure and role model in his industry and community.