Relationship Builder, Master Negotiator, Exceptional Organizer, Imaginative Strategist who contributes to a dynamic team

EXPERTISE

• Excellent Client Relations

• Account Management

• Business Development skills

• Goal oriented

• Strong ability to communicate effectively with Technology

• Executive and Business Audiences

CORE SKILLS

• Results oriented, energetic, organized self-starter with proven management skills

• Sales and Marketing relating to consumer and corporate B2B Consumer Packaged Goods

• Diverse leadership and management roles including directing large scale entertainment events and telecomm team leadership

• Adaptable team player with excellent planning, collaboration, verbal and written communication skills

• Highly developed interpersonal communication skills with emphasis on listening

EMPLOYMENT:

IF CoPack, LLC (dba Initiative Foods) 2018-2020

Initiative Foods is a privately held company and is the largest private label baby food manufacturer in the United States while also producing its own brands of baby food including Yummy Organics and Yummy Naturals.

Dual roles: Western Regional Sales Manager & Co-Pack /Private Label Leadership Coordinator

RSM – West (report to VP Sales):

§ Manage business in the Western US territory (AZ, CA, CO, MT, WY, NM, HI, ID, NV, OR, UT, WA) to increase sales working within budget and plans

§ Present product lines to retailers and wholesalers/distributors with prepared presentations and samples

§ Develop pricing structures for private label opportunities with attention to volume potential and keep focus on profit margins, freight costs, one-time and recurring costs and marketing funding

§ Contribute to monthly/annual sales forecasting with VP Sales

Co-Pack/Private Label Leadership Coordinator (report to CEO):

§ Act as liaison between CEO and Co-pack/Co-manufacturing and Private Label prospects coordinating efforts from initial inquiry through first production

§ Vet project production feasibility and volume potential

§ Involve plant operational staff with meetings and plant tours as opportunity develops

§ Expedite contract development with CEO and execution for signatures

§ Coordinate deposit and advance payment procedures

PEZ Candy, Inc. – Orange, Connecticut 2016 – 2018

PEZ is a well-known privately held company famous for it’s brick shaped dextrose candy tablet as well as the device from which it is dispensed - it is also known as a piece of Americana with a variety of licensed and non-licensed dispenser heads

Regional Sales Manager - West

§ Manage business in the Western territory (AZ, CA, HI, ID, NV, OR, UT, WA) to maximize profitable sales against budget and plans

§ Work with internal and external teams to plan and execute company brand strategies within accounts to maximize profitable sales volume

§ Manage broker network – responsible for broker capabilities to help understand brand strategies and initiatives – requires developing and leading strategic vision

§ Setting measurable objectives for region brokers while overseeing results and making broker changes where necessary

§ Execute significant incremental sales opportunities with existing and new accounts while optimizing distribution of current and new items

§ Set and execute promotional marketing plans within budget – prepare and deliver sales presentations

§ Forecast regional sales, prepare quarterly plans, retail audits, broker rankings/reviews, execute trade shows, continual issue resolution

My Favorite Company, Inc. – Los Angeles, California 2006 – 2016

My Favorite Company, Inc. is an independently owned candy and toy company specializing in designing seasonal and everyday candy and gift items – widely distributed brands include “Treat Street”, “I Loooove Chocolate”, and “Funny Bunny”

Regional Sales Manager - West

§ Pioneer new account development including regional and national retailers/distributors

§ Manage direct account sales – manage broker teams to ensure product knowledge and pricing accuracy

§ Deep commitment to new client satisfaction while maintaining premium service levels with existing accounts

§ Prepare and present on-site sales presentations including SRPs and margin analysis

§ Develop business proposals and respond to RFQs while working within company and client profit margin parameters

§ Execute industry conferences/trade shows, forecast seasonal business, implement retail seasonal competitive survey, monitor product inventory levels, international travel for vendor relations and oversight purposes

MobilePlanet, Inc. – Chatsworth, California 2001 – 2006

MobilePlanet, Inc. is a leading provider of mobile computing and wireless products and services primarily utilizing both a monthly catalog and website as it’s go-to-market strategy

Marketing Specialist (2005-2006)

§ Propose, develop, and launch marketing campaigns for manufacturers and distributors of mobile electronics

§ Invoice vendors for contracted marketing services

§ Launch new and manage existing co-branded online store partnerships

§ Manage online store relationship with Amazon.com

§ Research and contact viable candidates for additional online co-branded store opportunities

§ Weekly collaborative meetings with Dir. Of Marketing – prepare monthly progress analysis

Product Manager (2004-2005)

§ Research mobile computing products and determine desirability for sale via company’s website and monthly catalog

§ Develop and maintain relationships with manufacturers, manufacturer’s representatives, and distribution channel representatives to negotiate pricing and presentation of their products

§ Prepare product selection and meet with internal marketers for weekly presentation of electronic news blast to customers

§ Collaborate daily with web team and graphics department for production representation purposes on website and in the catalog

§ Assemble detailed product presentations for sales team training

Business Account Manager (2003-2004)

§ Responsible for generating between $130k - $150k in revenue per month through new business-to-business inbound sales and through the management of current accounts

§ Prepare and present weekly forecasted revenue figures and action plan to Director of Sales and CEO

§ Process customer purchase orders

§ Reach or exceed outbound call requirements to existing base and key accounts

Sales Representative (2001-2003)

§ Responsible for generating between $80k - $100k in revenue per month through inbound consumer calls

§ Attend weekly product training / sales meetings

Broadview Networks – Syracuse, New York – Team Leader 1999 – 2001

Frontier Cellular – Syracuse, New York - Account Executive/Sales 1997 – 1999

Fine Host Corporation – Syracuse, New York - Director of Banquet Sales, Oncenter 1993 – 1997

R&B Realty Group/Oakwood Apartments – Alexandria, Virginia – Property Manager 1992 – 1993

Sheraton University Hotel – Syracuse, New York – Dir. Of Catering 1984 – 1992