Master Marketing

Get the #1 worldwide education in Marketing

From design-thinking and product development to data-driven analysis and decision-making, innovative business models, neurosciences, Marketing 4.0 or Sustainability-driven Marketing and Brand Management, capitalize on the latest and most topical knowledge in marketing.

Join the next generation of marketing leaders

Benefit from a perfect balance between hands-on teaching, experience and theoretical education. Master the frameworks and tools to innovate, pioneer new markets, develop innovative business models and leverage the digital, technological and sustainable disruptions

Master Marketing

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A customizable program

Customizable tracks enable you to tailor the program content to your professional ambitions and understand the impact of technology on marketing practices and all the latest trends in the marketing world

Launch your startup company

You can become both marketing experts and entrepreneurs by joining the HEC-42 Startup launchpad and follow dedicated courses in entrepreneurship along with the marketing curriculum.

The future of marketing is about shaping, guiding and innovating the consumption experience, bringing all the resources of the digital revolution to understand audiences and influence behavior. The Master of Science in Marketing (MSM) degree provides students with a comprehensive understanding of marketing management, digital marketing, and brand management. Students receive an experiential education with in-depth training in designing organizational brand identities, managing the customer experience, and measuring and segmenting brand communication strategies across channels.

At the GW School of Business, we set students up for their own unique career in marketing. Students have flexibility in elective course selection to ensure that what they take prepares them for their career path.

This degree may be combined with a bachelor's degree through GWSB's new 4+1 Program, which enables students to complete both a bachelor's and a master's degree in five years. 4+1 Program options, eligibility and degree paths are outlined on the 4+1 Program page.

The Vanderbilt Master of Marketing program boasts a world-class marketing faculty renowned for their expertise in cutting-edge marketing strategies, consumer research, and market analysis. This distinguished team of professors is dedicated to delivering top-notch education and research, shaping the future of marketing through their innovative insights and thought leadership.

Earn your degree in just 10 or 16 months, and emerge with the technical knowledge, deep analytical skills and versatility required to be a marketing leader. Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts and social media directors.

According to the Bureau of Labor Statistics, market analysts and marketing specialists are projected to be among the fastest growing occupations, with a projected 31.6% growth rate over the next 10 years. The entry-level salary for a market analyst is $63,120 and the median salary for marketing managers is $136,850.

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.

Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing .

If you seek a degree that will build your skills as a marketing strategist, while providing the tools needed to design and implement digital marketing campaigns, enhance brand value, influence consumer behavior, and measure marketing impact, this degree is for you. Those who can problem solve, ask smart questions, think creatively and strategically, and influence outcomes will benefit most from this comprehensive course of study.

The MS in Integrated Marketing offers degree concentrations in: Brand Strategy, Digital Media, and Marketing Analytics. Each area of specialty provides distinct marketing skills combined with the business and technical acumen to make you highly competitive and ready to take on the work required to position and promote products, services, and causes to the audience targets and market segments that will provide the strongest results.

You will study with faculty members who are marketing experts and whose careers and insights span across the full range of marketing fields. Taught through a mixture of classroom learning and real-world experience, this degree provides immediately applicable marketing skills and the benefit of learning from those who solve complex marketing challenges every day. Prominent guest lecturers add breadth and depth to the classroom experience, providing the advice, insights, and connections to get ahead.

While marketing strategies and tactics differ based upon audience, market segments, and marketing campaign goals and objectives, they share many common threads with an underlying purpose of influencing consumer behavior, elevating brand awareness, building customer loyalty, and positioning products in the marketplace. The skill sets you acquire through the MS in Integrated Marketing can be used anywhere in the world, increasing your job opportunities. The diversity of the student body makes for rich classroom discussion and a global perspective that provides a professional advantage.

Through the Division of Programs in Business and the NYU Wasserman Center for Career Development at NYU SPS, MS in Integrated Marketing, students can complete internships that provide the hands-on experience needed to compete for marketing and advertising jobs while building a portfolio of marketing projects that demonstrates their ability to address a wide range of marketing challenges. Many of these internships evolve into permanent positions or marketing consulting jobs. Over 96% of our students reported being employed within six months of graduation. Our graduates go on to a wide range of careers in a broad array of companies and organizations including:

Students who graduate with a Marketing Degree are trained to design, manage, and measure impactful marketing campaigns across multiple media e.g., digital, TV, social media etc. and set strategies to grow brands, services, products, and organizations.

Students who graduate with a marketing degree go on to be brand managers, digital marketing managers, social media managers, marketing analysts, marketing strategists, media planners, campaign managers, among several other roles.

A masters degree in marketing provides the graduate student more functional, practical and detailed knowledge about the professional field of marketing, and will typically be less theoretical and more applied than many MBA programs. An MBA is designed to be a more generalized business degree with study of many subjects outside marketing.

The MS in Marketing program provides students with an innovative and specialized academic curriculum that covers a wide range of marketing topics. Required classes include Buyer Behavior, Marketing Ethics, and Data Analysis. Students receive in-depth training and experience in all areas of marketing, including:

Unleash your creativity in a dynamic career that rewards innovation, strategy, and imagination. An MS in marketing can help you forge a new career path or expand your current role. With a solid foundation in branding, consumer behavior, data, and management, you'll be equipped to bring your most cutting-edge ideas to life.

Our classes are hands-on, providing you with strategies you can implement once you're in the workforce. You'll visit industry sites, experiment with different marketing techniques, and apply the latest trends in your projects. Plus, you'll participate in the applied client project, the heart of our program.

The marketing program consists of 30 credit hours. Our courses expose you to a variety of specialized marketing areas, including brand management, nonprofit marketing, social marketing, internet marketing, and direct marketing.

Students take the introductory course Understanding the Marketplace and Consumer at the beginning of their studies. This gives them a solid understanding of the fundamental principles of marketing. The rest of the curriculum is divided into 15 credit hours of core courses and 6 credit hours in electives.

Prior to completing his Ph.D. at the University of Florida, Professor Clayton worked for nearly a decade in account management and account planning in Detroit with Campbell-Ewald and BBDO. His professional experience in the Motor City included overseeing marketing communications for iconic brands including Chevrolet Corvette and Dodge, as well as strategy and research for Michelin.

Our program stands out for being the only one in the area to focus on integrated marketing communications. Our graduates stand out in the local job market for their comprehensive knowledge of the field. 006ab0faaa