Masataka HOSHINO
Ph.D. candidate at the Graduate School of Economics at the University of Tokyo
Ph.D. candidate at the Graduate School of Economics at the University of Tokyo
hoshino-masataka351[at]g.ecc.u-tokyo.ac.jp ←Please replace [at] with@
Graduate School of Economics
The University of Tokyo
7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan
Marketing Science, Quantitative Marketing
・Consumer search
・Pricing
・Consumer reactions to promotions
・星野将孝 (2024).「消費者の購買時のプロモーション反応要因の考察 ー非対称なスイッチングの視点からー」.
マーケティング・サイエンス、31(1)、39-57.
2024
・Hoshino, M., “Investigating mechanisms of countercyclical pricing with POS data”, Econometrics Workshop, Keio University
・Hoshino, M., “Investigating mechanisms of countercyclical pricing with POS data”, Japan Institute of Marketing Science
・Hoshino, M., “The effects of advertising on customer value”, Consumer Behavior Workshop, Nanzan University
2023
・Hoshino, M., “Asymmetric Switching: Investigating Mechanism of Consumer Reaction to Sales Promotion”,
Japan Institute of Marketing Science
2022
・Hoshino, M., “Study on consumer reactions to sales promotion”, Japan Institute of Marketing Science
・M.A. in Management, The University of Tokyo, 2023
・B.A. in Economics, Keio University, 2021
・Research Encouragement Award, Japan Institute of Marketing Science, 2023
・Academic Award (No.1), Department of Economics at Keio University, 2021
・Research Fellow of Japan Society for the Promotion of Science, 2023
・World-leading Innovative Graduate Study Program, 2022
・lecturer at corporate universities, Manufacturing Management Research Center at the Graduate School of Economics at the
University of Tokyo, 2024
・Econometrics Ⅰ, Econometrics Ⅱ, 2024
・Marketing Ⅰ, Marketing Ⅱ, 2022