Masataka HOSHINO

Contact

mh8313[at]nyu.edu   ←Please replace [at] with@

Leonard N. Stern School of Business

New York University 

Tisch Hall, Room 821, 40 West 4th Street 

New York, NY 10012

Research Field

Marketing Science, Quantitative Marketing

Research Interests

・Consumer search

・Pricing

・Consumer reactions to promotions

Publication

・星野将孝, 阿部誠 (2026)．「季節性を伴う財のプライシングメカニズムの説明」．オペレーションズ・リサーチ, 71(3), 158-167.

・星野将孝 (2026)．「地域セグメントと売上トレンド分析モデル」．オペレーションズ・リサーチ, 71(2), 85-94.

・星野将孝 (2023),「消費者の購買時のプロモーション反応要因の考察─ 非対称なスイッチングの視点から─」. マーケティング・サイエンス, 31(1), 39-57.

Research Presentation (International)

2025

・Hoshino, M., “Investigating asymmetric switching with consideration sets,” ISMS Marketing Science Conference

Research Presentation (Domestic)

2025

・Hoshino, M., “State space model for regional sales trends analysis,” Japan Institute of Marketing Science

・Hoshino, M., “Investigating consumer response to promotion with multichannel behavioral data,” Consumer Behavior Workshop, Nanzan University

2024

・Hoshino, M., “Investigating mechanisms of countercyclical pricing with POS data”, Econometrics Workshop, Keio University

・Hoshino, M., “Investigating mechanisms of countercyclical pricing with POS data”, Japan Institute of Marketing Science

・Hoshino, M., “The effects of advertising on customer value”, Consumer Behavior Workshop, Nanzan University

2023

・Hoshino, M., “Asymmetric Switching: Investigating Mechanism of Consumer Reaction to Sales Promotion”, 

    Japan Institute of  Marketing Science

2022

・Hoshino, M., “Study on consumer reactions to sales promotion”, Japan Institute of Marketing Science

Employment

・Assistant Professor, Waseda University (starting September 2026)

・Research Fellow, Japan Society for the Promotion of Science (2023–2026)

Education

・Ph.D. in Management, University of Tokyo (Japan), 2026

・World-leading Innovative Graduate Study Program, University of Tokyo — Completed

・M.A. in Management, The University of Tokyo, 2023

・B.A. in Economics, Valedictorian, Keio University, 2021 

Award

・Research Encouragement Award, Japan Institute of Marketing Science, 2023

・Academic Award (No.1), Department of Economics at Keio University, 2021

Grants

・Research Fellow of Japan Society for the Promotion of Science, 2023

・World-leading Innovative Graduate Study Program, 2022

Teaching

・lecturer at corporate universities, Manufacturing Management Research Center at the Graduate School of Economics at the 

     University of Tokyo, 2024

Teaching Assistant

・Econometrics Ⅰ, Econometrics Ⅱ, 2024

・Marketing Ⅰ, Marketing Ⅱ, 2022