Masataka HOSHINO
Ph.D. candidate at the Graduate School of Economics at the University of Tokyo
Ph.D. candidate at the Graduate School of Economics at the University of Tokyo
hoshino-masataka351[at]g.ecc.u-tokyo.ac.jp ←Please replace [at] with@
Graduate School of Economics
The University of Tokyo
7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan
Marketing Science, Quantitative Marketing
・Consumer search
・Pricing
・Consumer reactions to promotions
・(Accepted) 星野将孝, 阿部誠 (2026)．「季節性を伴う財のプライシングメカニズムの説明」．オペレーションズ・リサーチ.
・(Accepted) 星野将孝 (2026)．「地域セグメントと売上トレンド分析モデル」．オペレーションズ・リサーチ, 71(2).
・星野将孝 (2023),「消費者の購買時のプロモーション反応要因の考察─ 非対称なスイッチングの視点から─」. マーケティング・サイエンス, 31(1), 39-57.
2025
・Hoshino, M., “State space model for regional sales trends analysis,” Japan Institute of Marketing Science
・Hoshino, M., “Investigating consumer response to promotion with multichannel behavioral data,” Consumer Behavior Workshop, Nanzan University
2024
・Hoshino, M., “Investigating mechanisms of countercyclical pricing with POS data”, Econometrics Workshop, Keio University
・Hoshino, M., “Investigating mechanisms of countercyclical pricing with POS data”, Japan Institute of Marketing Science
・Hoshino, M., “The effects of advertising on customer value”, Consumer Behavior Workshop, Nanzan University
2023
・Hoshino, M., “Asymmetric Switching: Investigating Mechanism of Consumer Reaction to Sales Promotion”,
Japan Institute of Marketing Science
2022
・Hoshino, M., “Study on consumer reactions to sales promotion”, Japan Institute of Marketing Science
2025
・Hoshino, M., “Investigating asymmetric switching with consideration sets,” ISMS Marketing Science Conference
・M.A. in Management, The University of Tokyo, 2023
・B.A. in Economics, Valedictorian, Keio University, 2021
・Research Encouragement Award, Japan Institute of Marketing Science, 2023
・Academic Award (No.1), Department of Economics at Keio University, 2021
・Research Fellow of Japan Society for the Promotion of Science, 2023
・World-leading Innovative Graduate Study Program, 2022
・lecturer at corporate universities, Manufacturing Management Research Center at the Graduate School of Economics at the
University of Tokyo, 2024
・Econometrics Ⅰ, Econometrics Ⅱ, 2024
・Marketing Ⅰ, Marketing Ⅱ, 2022