Masataka HOSHINO
Assistant Professor
School of Commerce
Waseda University
1-6-1 Nishi-waseda, Shinjuku-ku
Tokyo 169-0051, Japan
Assistant Professor
School of Commerce
Waseda University
1-6-1 Nishi-waseda, Shinjuku-ku
Tokyo 169-0051, Japan
mh02106[at]aoni.waseda.jp ←Please replace [at] with@
Marketing Science, Quantitative Marketing
・Consumer Decision-making
・Consumer Search
・Pricing
・Promotions
・Hoshino, M. and Abe, M. (2026), “Investigating the mechanism of countercyclical pricing,” (Japanese) Operations Research, 71(3), 158-167.
・Hoshino, M. (2026), “Regional market segmentation and sales-trend analysis,” (Japanese) Operations Research, 71(2), 85-94.
・Hoshino, M. (2023), “Asymmetric Switching: Investigating Mechanism of Consumers’ Reaction to Sales Promotion,” (Japanese) Marketing Science, 31(1), 39-57.
1.Hoshino, M. and Ishihara, M., ”Consumer variety-seeking in product choices: A structural modeling approach.”
2.Hoshino, M. and Ishihara, M., ”What drives consumer variety-seeking? Empirical research on multi-product categories.”
3.Hoshino, M., “Investigating consumer response to promotion with multichannel behavioral data.”
4.Hoshino, M., “Long-term effects of advertising on consumers’ choices made for other people: The case of choosing consumer packaged goods.”