Standard Economic Agents, Socially Responsible Consumers and the Political Economy of Climate Policy (joint with Felix Bierbrauer, Mattias Polborn and Georg Weizsäcker)
We study how ethical differences and moral activism shape the political economy of carbon taxation. We develop a model with two types of voters: standard agents, who are price takers, take aggregate emissions as given, and base consumption solely on the tax-inclusive price of the dirty good; and ethical consumers, modeled as rule-utilitarians, who voluntarily internalize part of the environmental externality. We characterize both groups’ preferences over carbon taxes and show that a median voter theorem applies. In homogeneous societies, externalities are addressed efficiently, either through Pigouvian taxation or through ethical self-restraint. In mixed populations, a political tragedy of the commons can arise. When the median voter is a standard economic agent, the presence of socially responsible consumers who also derive less benefit from dirty consumption or perceive larger aggregate climate damages can lower equilibrium support for carbon taxation. We then introduce moral activism. Shaming that raises the social cost of dirty consumption can increase standard agents’ support for carbon taxes by making brown consumption less attractive. However, if some standard agents can strategically refute shaming, moral activism can backfire, lowering equilibrium taxes and generating Pareto-inferior outcomes.