I have been conducting research on international marketing, international business and sustinability topics, with focus on the internationalisation process and entry strategies. In the last seven years my research focus has shifted towards the externalities of international business, specifically the activities of multinational enterprises (MNEs) in emerging markets. My latest projects include:
This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issues, and aims to advance the frontiers of knowledge in this fast developing field.
International Marketing Pervez Ghauri Pdf 15
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Philip R. Cateora is Professor Emeritus, The University of Colorado at Boulder. He received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educators Associations Educator of the Year Award. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.
N2 - PurposeThe purpose of this study is to assess the effect of three key inter-firm orientations often regarded as central and challenging capabilities within the marketing literature namely (i) market orientation, (ii) entrepreneurial orientation and (iii) brand orientation and their effects on the business performance of a focal international SME.Methodology/approachThe study is based upon a sample of 104 Swiss international firms and a questionnaire is used to capture their inter-firm marketing collaborations. Existing, well-established scales for market, brand, and entrepreneurial orientation were used and modified to capture the inter-firm dimension. The data was analysed using regression analysis.FindingsInter-firm market and entrepreneurial orientation have a significant positive influence of both market and financial performance. However, no significant impact was found for inter-firm brand orientation.Originality/valueWe show that collaboration within the marketing area is of critical importance for international SME in order to enhance their performance. Dealing with the increasing complexity and uncertainty in the global environment, we argue that international SMEs are especially dependent on improving their marketing collaborations in order to strengthen their competitive advantage. One main contribution is also to conceptualize and operationalize inter-firm marketing collaborations into a measurable empirical phenomenon, including scales that can also be used by other researchers in future studies.
AB - PurposeThe purpose of this study is to assess the effect of three key inter-firm orientations often regarded as central and challenging capabilities within the marketing literature namely (i) market orientation, (ii) entrepreneurial orientation and (iii) brand orientation and their effects on the business performance of a focal international SME.Methodology/approachThe study is based upon a sample of 104 Swiss international firms and a questionnaire is used to capture their inter-firm marketing collaborations. Existing, well-established scales for market, brand, and entrepreneurial orientation were used and modified to capture the inter-firm dimension. The data was analysed using regression analysis.FindingsInter-firm market and entrepreneurial orientation have a significant positive influence of both market and financial performance. However, no significant impact was found for inter-firm brand orientation.Originality/valueWe show that collaboration within the marketing area is of critical importance for international SME in order to enhance their performance. Dealing with the increasing complexity and uncertainty in the global environment, we argue that international SMEs are especially dependent on improving their marketing collaborations in order to strengthen their competitive advantage. One main contribution is also to conceptualize and operationalize inter-firm marketing collaborations into a measurable empirical phenomenon, including scales that can also be used by other researchers in future studies.
This is the core marketing class in the BSc IB programme. Thecourse takes students from mundane problems in daily marketingactivity to discovering the underlying theoretical issues behindmarketing as practice and science. The course places heavy emphasison analysing global cultural and social patterns and their impacton marketing strategy. The basic course goals are therefore toprovide a comprehensive analysis of the basic principles ofmarketing-related activities within firms, with specificconsideration given to problems in international marketing. Inparticular, the impact of cultural differences and macro-socialpatterns on global marketing activities will be discussed.
As part of this general larger goal of the course, students willgain:
The above described course content directly supports the fourlearning goals of the Bachelor in International Business: Practicalapplication of theory, learning in relation to practical businesssettings (learning through case studies), a clear focus on aninternational economic and business perspective, and research-basedteaching (fulfilled through class readings which incorporatecontemporary research articles in the field of internationalmarketing).
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The RePEc plagiarism page International Business Review1993 - 2023Current editor(s): P. GhauriFrom Elsevier
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Is something missing from the series or not right? See the RePEc data check for the archive and series.Volume 10, issue 6, 2001 International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept pp. 597-614 Hartmut H. Holzmller and Barbara Stttinger Developing a model of leadership styles: what works best in Russia? pp. 615-643 Carl F. Fey, Margarita Adaeva and Anastasia Vitkovskaia The relative importance of old and new decision specific experience in foreign ownership strategies: an exploratory study pp. 645-659 Kang Rae Cho and Prasad Padmanabhan Foreign direct investment in the banking sector: the case of Italian banks in the '90s pp. 661-685 Marco Mutinelli and Lucia Piscitello Country-level investments and the effect of corruption -- some empirical evidence pp. 687-700 M. Habib and L. Zurawicki The impact of the information and communications technology revolution on the internationalisation of corporate technology pp. 701-726 Grazia SantangeloVolume 10, issue 5, 2001 Marketing opportunities and challenges in emerging markets in the new millennium: a conceptual framework and analysis pp. 493-504 Lalita A. Manrai and Ajay K. Manrai The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland pp. 505-516 Jay D. Lindquist, Irena Vida, Richard E. Plank and Ann Fairhurst A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe pp. 517-549 Lalita A. Manrai, Ajay K. Manrai and Dana-Nicoleta Lascu Communication strategies for technology products in Singapore: a content analysis pp. 551-570 Tanuja Singh and Denise D. Schoenbachler The ICT revolution, internationalization of technological activity, and the emerging economies: implications for global marketing pp. 571-596 P. M. RaoVolume 10, issue 4, 2001 On the treatment of finance-specific factors within the OLI paradigm pp. 381-398 Lars Oxelheim, Trond Randy and Arthur Stonehill The influence of interfirm relational capabilities on export advantage and performance: an empirical analysis pp. 399-420 Li Ling-yee and Gabriel O. Ogunmokun The impact of foreign direct investment on labour productivity in the Chinese electronics industry pp. 421-439 Xiaming Liu, David Parker, Kirit Vaidya and Yingqi Wei The impact of global integration on MNC performance: evidence from global industries pp. 441-454 Alfredo J. Mauri and Rakesh B. Sambharya The internalisation of foreign distribution and production activities: New empirical evidence from Spain pp. 455-474 Jos Pla-Barber An examination of strategic goals and management practices of Russian enterprises pp. 475-490 Thomas I. Chacko and John G. WackerVolume 10, issue 3, 2001 Crisis marketing: a comparison across economic scenarios pp. 263-284 Swee Hoon Ang Foreign country priorities in the internationalization process: a measure and an exploratory test on British firms pp. 285-303 Timothy Clark and Derek S. Pugh Managing inter-firm industrial projects -- on pacing and matching hierarchies pp. 305-322 J. Dahlgren and J. Sderlund The influence of dissemination risks, strategic control and global management skills on firms' modal decision in host countries pp. 323-340 Benjamin Tan, Krishna Erramilli and Tan Wee Liang The control design and performance in international joint ventures: a dynamic evolution perspective pp. 341-362 Yan Zhang and Haiyang Li The relative importance of types of information in the foreign market selection process pp. 363-379 Kim R. Robertson and Van R. WoodVolume 10, issue 2, 2001 Stock market reactions to international joint venture announcement: an event analysis pp. 139-154 Sangphet Hanvanich and S. Tamer avusgil International market selection: developing a model from Australian case studies pp. 155-174 P. Brewer On measuring cost of quality dimensions: An exploratory study in the People's Republic of China pp. 175-195 R. Tansey, Ray F. Carroll and Z. Jun Lin Unconventional foreign direct investment and the imbalance theory pp. 197-215 Hwy-Chang Moon and Thomas W. Roehl Supranational governance and corporate strategy: the emerging role of the World Trade Organization pp. 217-233 Thomas C. Lawton and Steven M. McGuire Adaptive strategies of trading companies pp. 235-259 Paul EllisVolume 10, issue 1, 2001 Editorial pp. 1-2 Pervez N. Ghauri Subsidiary performance in multinational corporations: the importance of technology embeddedness pp. 3-23 Ulf Andersson, Mats Forsgren and Torben Pedersen A holistic approach to internationalisation pp. 25-49 Richard Fletcher The effects of exchange rate movements on non-financial UK firms pp. 51-69 Katrina Bradley and Peter Moles Can organizational behavior explain the export intention of firms? The effects of organizational culture and ownership type pp. 71-89 Berrin Dosoglu-Guner Dominant metaphors in the IMP network discourse: 'the network as a marriage' and 'the network as a business system' pp. 91-107 Kimmo Alajoutsijrvi, Pivi Eriksson and Henrikki Tikkanen Importer perspectives on international exchange relationships pp. 109-128 Ashley Lye and R. T. HamiltonVolume 9, issue 6, 2000 Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework pp. 669-685 Bernard Cova and Robert Salle "Your forward is our reverse, your right, our wrong": rethinking multinational planning processes in light of national culture pp. 687-701 David M. Brock, David Barry and David C. Thomas Product life cycle patterns for pharmaceuticals and their impact on R&D profitability of late mover products pp. 703-725 Hans H. Bauer and Marc Fischer Indian and British personnel specialists' understanding of the dynamics of their function: an empirical study pp. 727-753 Pawan S. Budhwar Reconciling positive and interpretative international management research: a native category approach pp. 755-770 Simon HarrisVolume 9, issue 5, 2000 Knowledge Creation and Knowledge Transfer in the Restructuring of the Japanese Economy pp. 523-524 Hafiz Mirza and Zoltan Bassa The Japanese employment system in transition pp. 525-553 Daniel Dirks, Martin Hemmert, Jochen Legewie, Hendrik Meyer-Ohle and Franz Waldenberger Japanese FDI, the implications of "hollowing out" on the technological development of host countries pp. 555-570 Shigeki Tejima Japanese transnational corporations' knowledge transfer to Southeast Asia: the case of the electrical and electronics sector in Malaysia pp. 571-586 Axle Giroud Global acquisition and knowledge transfer -- a case study of company D pp. 587-598 Harukiyo Hasegawa Knowledge transfer and human resource development practices: Japanese firms in Brazil and Mexico pp. 599-612 John R. Sparkes and Maiko Miyake Reputation and international technology transfer: a comparative study of Japanese, European and American corporations in Korea pp. 613-624 Jai-Beom Kim and Jai-June Kim Milking partners or symbiotic know-how enhancement? International versus national alliances in Japan's biotech industry pp. 625-640 Katrin Gassel and Werner Pascha Implementation of strategic plans: a comparison of British and Japanese production managers pp. 641-655 John B. Kidd and Makoto Kanda The role of the venture business culture in the renewal of Japanese industry pp. 657-668 Philippe DebrouxVolume 9, issue 4, 2000 Licensing and franchising across borders: theory, management and strategies for the 21st century pp. 403-406 Adam R. Cross Affiliate and non-affiliate intellectual property transactions in international business: an empirical overview of the UK and USA pp. 407-430 Jeremy Clegg and Adam R. Cross Operational characteristics and performance gains associated with international licensing agreements: the US evidence pp. 431-452 Kimberly C. Gleason, Ike Mathur and Manohar Singh Intellectual property law, technology flow and licensing opportunities in the People's Republic of China pp. 453-477 Derek Bosworth and Deli Yang International retailing operations: downstream entry and expansion via franchising pp. 479-496 Bent Petersen and Lawrence S. Welch Examining strategic and economic development implications of globalising through franchising pp. 497-521 Hildy TeegenVolume 9, issue 3, 2000 Negotiating alliance contracts: Strategy and behavioral effects of alternative compensation arrangements pp. 271-299 Farok J. Contractor and Wonchan Ra Perceptual product connection in an international context pp. 301-320 Kent Eriksson and Amjad Hadjikhani Consequences of perception gaps in the headquarters-subsidiary relationship pp. 321-344 Julian Birkinshaw, Ulf Holm, Peter Thilenius and Niklas Arvidsson An emerging model of employment relations in China: a divergent path from the Japanese? pp. 345-361 Ying Zhu and Malcolm Warner SME marketing management competencies pp. 363-382 David Carson and Audrey Gilmore The location of foreign insurance companies in China pp. 383-398 Xiaohong Wu and Roger StrangeVolume 9, issue 2, 2000 Joint venture conflict: the case of Russian international joint ventures pp. 139-162 Carl F. Fey and Paul W. Beamish The eclectic paradigm as an envelope for economic and business theories of MNE activity pp. 163-190 John H. Dunning The character of bridgehead relationships pp. 191-210 Desire Blankenburg Holm and Kent Eriksson A contingency-based approach to understanding export performance pp. 211-235 Christopher Robertson and Sylvie K. Chetty Inter firm diversity and the management of meaning in international strategic alliances pp. 237-252 Rajesh Kumar and Poul Houman Andersen Environmental complexity, importance, variability and scanning behavior of Hong Kong executives pp. 253-270 Bahman P. EbrahimiVolume 9, issue 1, 2000 Factors affecting international joint venture success: an empirical analysis of foreign-local partner relationships and performance in joint ventures in Turkey pp. 1-35 Mehmet Demirbag and Hafiz Mirza Perceived moral intensity, ethical perception, and ethical intention of American and Malaysian managers: a comparative study pp. 37-59 Kiran Karande, Mahesh N. Shankarmahesh, C. P. Rao and Zabid Md. Rashid Market orientation among small Korean exporters pp. 61-75 Yung-Chul Kwon and Michael Y. Hu Internationalisation of small to medium-sized manufacturing firms: a network approach pp. 77-93 Sylvie Chetty and Desiree Blankenburg Holm Strategic pricing in export markets: empirical evidence from the UK pp. 95-117 Nikolaos Tzokas, Susan Hart, Paris Argouslidis and Michael Saren Relations between multinational firms and host governments: the experience of American-owned firms in China pp. 119-134 Rajib N. Sanyal and Turgut GuvenliOn this pageVol 10 (2001)Issue 6
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Vol 9 (2000)Issue 6
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Issue 4
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Other volumesVol 32 (2023)
Vol 31 (2022)
Vol 30 (2021)
Vol 29 (2020)
Vol 28 (2019)
Vol 27 (2018)
Vol 26 (2017)
Vol 25 (2016)
Vol 24 (2015)
Vol 23 (2014)
Vol 22 (2013)
Vol 21 (2012)
Vol 20 (2011)
Vol 19 (2010)
Vol 18 (2009)
Vol 17 (2008)
Vol 16 (2007)
Vol 15 (2006)
Vol 14 (2005)
Vol 13 (2004)
Vol 12 (2003)
Vol 11 (2002)
Vol 8 (1999)
Vol 7 (1998)
Vol 6 (1997)
Vol 5 (1996)
Vol 4 (1995)
Vol 3 (1994)
Vol 2 (1993)
On this pageVol 10 (2001)Issue 6
Issue 5
Issue 4
Issue 3
Issue 2
Issue 1
Vol 9 (2000)Issue 6
Issue 5
Issue 4
Issue 3
Issue 2
Issue 1
Other volumesVol 32 (2023)
Vol 31 (2022)
Vol 30 (2021)
Vol 29 (2020)
Vol 28 (2019)
Vol 27 (2018)
Vol 26 (2017)
Vol 25 (2016)
Vol 24 (2015)
Vol 23 (2014)
Vol 22 (2013)
Vol 21 (2012)
Vol 20 (2011)
Vol 19 (2010)
Vol 18 (2009)
Vol 17 (2008)
Vol 16 (2007)
Vol 15 (2006)
Vol 14 (2005)
Vol 13 (2004)
Vol 12 (2003)
Vol 11 (2002)
Vol 8 (1999)
Vol 7 (1998)
Vol 6 (1997)
Vol 5 (1996)
Vol 4 (1995)
Vol 3 (1994)
Vol 2 (1993)
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