About Mark Lutchman

Mark Lutchman On How To Build A Mindset That Won’t Accept A Victim’s Mentality

My name is Mark Lutchman. I was born in a town called Levittown, Puerto Rico by a mother who had ran away from Trinidad to start a new life. We eventually came to the United States and I went to catholic private school until grade 9. I went to public school at grade 10 and saw how different urban environments were from what I was used to.

When I got out of high school, I joined the Army National Guard and came back to a newborn child. I guess you could say I had to grow up fast. Years later, I started getting into politics and eventually did some conservative videos that I uploaded to a Trump group. I saw that a big Trump page had used my video and it had gotten millions of views. I reached out to the page and made a great friend named Jason who helped me make a Facebook fan page and get started on more videos, to which I would get millions of more views. Ever since then I have been making conservative style commentary videos and being a voice for the many black conservatives who struggle to find their place in the country.

What gives you energy?

I would say that seeing good things happening to others and to our country gives me energy. When I see somebody, who sees things the way I do and truly wants the best for this nation that gives me energy to continue to do what I do.

What’s your secret life hack to building a mindset of empowerment instead of one where you feel like a victim?

My secret life hack to building a mindset of empowerment instead of victimhood is simply having the knowledge that nobody can hold me back from doing what I want to do but me. If I fail, I acknowledge that it is like my own fault that I have failed, and I don’t scapegoat or deflect blame of my failures because of someone or something else.

Also, I realize that I am not entitled to anything in this world. Anything that I earn or have, I am extremely blessed to have and am thankful for whatever I have. But, nobody owes me anything. And I can’t expect anyone to give me a handout. The only thing I can expect is to go out and earn what it is I want and have.

What is your greatest challenges experience and how did you overcome it?

My greatest challenge experience was most likely getting through basic training and I overcame that through acknowledging that every day and every bit of effort I put in was another step closer to reaching the end of my goal. I would say I take this attitude with me for anything in life.

Name a book that changed your life.

The number one book that changed my life is the Bible. Becoming a born-again Christian helped me understand that the world is a lot bigger than me. And I am not the main character, but a supporting character in a much greater narrative. The Bible has helped me to live less selfishly and more in service to God and others.

How do you stay positive when there are so many people who don’t like you or what you stand for?

There are thousands of people who hate me and would likely cheer at the sound of my demise. What keeps me positive knows that the people who think like this are likely very unhappy with their own personal lives and more than likely don’t have God. I simply feel sorry for them that they want to get their happiness at the expense of others. That’s no way to live. The people who don’t like my politics… well that’s just too bad because if you look at the world and haven’t come to the same conclusions about it as me than you just don’t have all the facts right.

Who is the most famous person that you have met, and what was something remarkable that you remember about your encounter with them?

The most famous person I met was probably Donald Trump Jr. Something remarkable that I remember when I encountered him is the realization that I had entered the world of politics like I had always wanted to and that was an amazing realization to come to.

You unexpectedly find 15 minutes in your day, what do you do with it?

If I find an extra 15 minutes of my day, I will spend that time doing something nice for my child or my wife. There’s always plenty of time to work so why not use that time to make someone you love happy.

When was the last time you felt burned out and why?

The last time I felt burnt out was honestly a long time ago. The last time I really felt burnt out

When was the last time you felt you failed and how did you overcome it?

The last time I felt like I had failed was in 2017 on the anniversary of the election when I had my entire Facebook fan page gone like it was never there. 300,000 followers, millions of video views, likes, and comments, all gone. I had to go back to work as a server at a restaurant and felt like I had failed at my dreams for a few weeks. Eventually, I had snapped out of my depression and decided to give it another try but this time totally on my own and I was going to rebuild it fast. So, I bought a $1,200 camera and got to work. A month later, I have a successful, high engagement page with already 100,000 followers and fast forward to today I have plenty of social media accounts with hundreds of thousands of followers and millions of views. I overcame my failure when I stopped trying to be a victim and just did what was necessary totally on my own.

What is your best advice to people who are afraid to live their truth or live out loud, for fear of what others will think?

My advice to people who are afraid to live their truth or live out loud, for fear of what others will think is that nobody’s judgment of you is even worth having an impact on you. The only person’s judgement who matters is God. With him, he will give you the strength to live his truth and live out loud without fear, because the only one I fear is the Lord. I also know that most people struggle spiritually and I do not like the thoughts of others impact me in any meaningful way.

If you want to learn more about Mark Lutchman, follow him on Instagram, Facebook and YouTube.

Mark Lutchman & How To Create Viral Content

My name is Mark Lutchman. I am a conservative political influencer on social media with over 700,000 followers between Facebook, Twitter, Instagram, and Parler. I began my journey into the realm of social media content creation in late 2015 almost by accident. At the time I worked full time at a car dealership as an auto salesman and in my free time decided to make a video about politics. My first two videos ended up getting millions of views and thousands of shares on Facebook, even though I didn’t intentionally mean to go viral.

Ever since then, I have strived to perfect my craft as a social media content creator and consistently made an effort not only to build my brand but to understand and master the science behind it without any professional training or education.

Entrepreneurship & Viral Brand Building

Fast forward four years, and I am working on social media from the comfort of my home, and doing what I love as a fulltime gig. I want to share with fellow aspiring content creators what I have come to understand about content creation, brand building, and “how to make viral content.” I believe that there are three main components to a piece of content that are essential for virality. Content that is informative, engageable, and shareable is much more likely to receive a viral reaction from social media than a regular post without much thought into it.

Provide Value

Informative posts that are trending in a particular niche is a great way to receive viral attention. A post is engageable when it drives an emotional reaction from it’s viewers. Emotional responses are the driving force behind viral content because it compels viewers to open a conversation about it and maybe even some arguments. Which is a good thing, believe it or not. A post that is shareable plays off the emotional reaction and the informative substance of the post. If a viewer feels like a post is informative and engageable, it will inherently be shareable.

Virality is Like A Snowball

Virality is like a snowball rolling down a snowy hill. The steeper the hill, the faster the snowball will grow, and the denser it becomes the faster it will roll down the hill. The same is true for viral content. If a post can get fast reactions and quick shares, they will compound and eventually become an unstoppable force making its way to millions of viewers around the internet.

A big mistake a lot of content creators make is when they do happen to create a viral post, whether intentionally or unintentionally, they don’t seize the enormous opportunity to build their brand with such an occasion.

Foundational Components For A Successful Brand

Brand building is an essential step in taking content creation from a part-time hobby to a full-time career. Many people miss the opportunity but there are also three components to brand building that I believe are the recipe for a successful brand.

Those foundational components are Viral content, Networking, and community building. If you can master the art of the viral content using the method listed above that’s great.

Building A Community

However, another essential step in building a brand I believe in building a community on social media. You want to have a community of viewers who will come back to your brand for more every single day. This means consistently using the virality method on a day to day basis. The more you get people talking and engaging with one another, the more likely they are going to return every day for more.

Networking With Like-Minded People

Networking is also a crucial foundation in brand building. Having a network of other people or brands in your niche will not only open the door to expand your following but also can have many unique opportunities for monetization and name recognition. Collaboration is great especially when there is a mutual benefit for all parties involved.

Having those three things work as a foundation for your brand that you can continue to build on and operate as a social safety net. Mastering the scientific method behind quality viral content, and brand building is a surefire way to put yourself ahead of the competition in this day in age where just about everybody wants to build a brand. Use this method to not only execute but excel.

Mark Lutchman can be found via social media:

• Instagram

• Twitter

• Facebook

• LinkedIn

• YouTube