Marketing Management By Philip Kotler 16th Edition Ppt Free Download

The gold standard for todays marketing management student

The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in itsbreadth, depth, and relevance, the 16th Edition features astreamlined organization of the content, updated material, and new examplesthat reflect the very latest market developments. After reading this landmarktext, students will be armed with the knowledge and tools to succeed in the newmarket environment around them.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean forMarketing and Communications at the Tuck School of Business at DartmouthCollege. Professor Keller has an AB degree in math and economics from CornellUniversity, an MBA from Carnegie-Mellon, and a PhD in marketing from DukeUniversity. At Dartmouth, he teaches MBA courses on strategic brand managementand lectures in executive programs on those topics.

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Alexander Chernev is a professor of marketing at the Kellogg School of Management,Northwestern University. He holds an MA and a PhD in psychology from SofiaUniversity and a PhD in business administration from Duke University. He is anacademic thought leader, speaker, and advisor in the area of marketingstrategy, brand management, consumer decision making, and behavioral economics.

Professor Chernevhas written numerous articles focused on business strategy, brand management,consumer behavior, and market planning. His research has been published invarious marketing journals and has been frequently quoted in the business andpopular press, including The Wall Street Journal, FinancialTimes, The New York Times, The WashingtonPost, Harvard Business Review, Scientific American, AssociatedPress, Forbes, and Business Week. He was rankedamong the top ten most prolific scholars in the leading marketing journals bythe Journal of Marketing and among the top five marketingfaculty in the area of consumer behavior by a global survey of marketingfaculty published by the Journal of Marketing Education.

At the KelloggSchool of Management, Professor Chernev teaches marketing strategy, brandmanagement, and behavioral decision theory in MBA, PhD, and executive educationprograms. He has also taught in executive programs at INSEAD in France andSingapore, at the Institute for Management Development (IMD) in Switzerland,and at Hong Kong University of Science and Technology. He has received numerousteaching awards, including the Core Course Teaching Award, Kellogg FacultyImpact Award, and the Kellogg Executive MBA Programs Top Professor Award,which he has received twelve times.

In addition toresearch and teaching, Professor Chernev has served as an academic trustee andis currently a fellow of the Marketing Science Institute. Hehas served as an expert on numerous legal cases dealing with issues pertainingto intellectual property, consumer behavior, and marketing strategy. Aconsummate educator and presenter, Professor Chernev has keynoted presentationsat conferences and corporate events around the globe. He advises companiesworldwide from Fortune 500 firms to startups on issues of marketingstrategy, brand management, strategic planning, and new product development, aswell as on ways to craft their business models, build strong brands, uncovermarket opportunities, develop new products and services, and gain a competitiveadvantage.

Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.

When in 1967 Professor Kotler published his groundbreaking book Marketing Management, now in its 16th edition, he changed the perception of marketing forever. He elevated the field of marketing, adding flesh and blood to what economists started, and turned it into a serious discipline. Ninety books later, Professor Kotler continues to impress and educate. Anyone who has studied marketing has read him, and some very lucky few have been able to attend his classes at the Kellogg School of Management.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014)Marketing ethics in the 21st century: in pursuit of phronesis. In: Global Marketing Conference Proceedings. pp. 241-253. From: GMC 2014: Global Marketing Conference at Singapore: Bridging Asia and the World: globalization of marketing and management theory and practice, 15-18 July 2014, Singapore.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2013)Foundations for effective sustainability education. In: Proceedings of the World Marketing Congress (XVI) pp. 484-494. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia. 2351a5e196