This is a frequently asked question: Would you jump off a bridge with all of your friends?

From large companies to private ventures, bouncing on a recent fad without considering the coordinated promoting interchanges (IMC) procedure is typical. I find it extremely difficult to refrain from quoting my parents each time this occurs.

The difference between advertising with intent and luck has an IMC strategy. An efficient IMC will outline a central message, emphasize your competitive advantage, target the right audience, and adapt the message to support media channels. The message is the same everywhere, but how it is delivered differs on different marketing communication platforms.

The process of resisting a more minor, more immediate connection to obtain a firmer or more long-lasting relationship is called having an integrated marketing communications strategy. 

Marketing is like chess, which takes many moves to win; Situation and strategy influence the outcome. Framed beneath are the seven stages that we have embraced at Twistlab Showcasing:

PROMOTED Identify the campaign's objectives and potential drawbacks. What section of the marketing funnel are you focusing on, and what resources are available? Do you want to build brand awareness for customers who need to be made aware of your brand or do you want to increase customer loyalty with your campaign? 

Find out precisely what you want to achieve with your efforts.

Identify the intended audience. Always ask yourself, "Whom would I choose to show my advertisement to if I were charged a dollar for every person who watched it?" Remember that having a large portion of the market is better than a small portion of it. According to Salt Lake Community College assistant professor of marketing Whitney Wilkinson, "Selecting a target audience is similar to the choice faced by Goldilocks." The best target audiences are neither too large nor too small, limiting the size of the potential market so as not to lose focus and disperse resources. Defining the target demographics that are; is just right: accessible, receptive, and profitable. This can be accomplished by employing a data-driven strategy, strategic thinking, and the consumer insights discovered during the research process."

Learn something new. SWOT analysis is one of the best approaches. 

Think about your advantages, disadvantages, opportunities, and threats from the point of view of your intended audience. All in all, I give you all to respond to these inquiries: What makes you unique according to your shopper's viewpoint? What fails? What trends and external factors could benefit or harm your business?

Discover your competitive advantage and comprehend your rivals. 

Conduct a SWOT analysis of the competition from your target audience's point of view. Keep in mind that a substantial competitive advantage has a high entry barrier. The more difficult it is to duplicate what distinguishes you, the better off you will be.

Get imaginative. It is challenging to define creativity. 

It has assumed that you either have it or don't, most people. Sincerely, I do not believe that to be the case. The process of coming up with a plan after thoroughly understanding the factors that contribute is creativity. Utah Food Services' marketing specialist Emma Farr put it best: The answer to creativity is frequently correct before you, like a riddle. During the brainstorming phase, it is essential to remember that there are no bad ideas. However, keep your idea to the point where you become flexible. The more you are willing to dig profound and challenge why a thought will work, the quicker you can track down your tremendous thought." Be creative, try new things, and have fun along the way.

Examine your "big idea." Double-check your big idea after you have come up with it. Ask yourself, "Does this fit my strategy and appeal to my audience?" Does it differentiate me from my rivals and have an impact that lasts? Would it be difficult for my rivals to duplicate it? You probably have good health if you can answer "yes" to any of these.

Communicate. 

Consider adapting your concept to various platforms while conveying the original message. In other words, how would you address your Instagram followers differently on Twitter and Instagram? Find integrated marketing communication creative ways to convey and present your concept across various platforms while preserving the original message. Do all of your channels convey the message? Do all of your platforms consistently convey your message? Are your coworkers and employees aware of your message and communicating it? Your employees are not an exception to the rule regarding consistency; Your message should be conveyed to every department because it is your company's voice.

Executives from successful public relations, media strategy, creative, and advertising agencies are invited only to join Forbes Agency Council. Am I eligible?

Refrain from following the latest fad or settling for the random clever idea. People enjoy being creative; It is advertising's most appealing feature. Put your creativity on hold until you have a solid IMC strategy and resist the temptation. Once you have it, build a strong brand based on your competitive advantage by being creative with the research and watching how your audience interacts.