Since the advent of E-commerce, There has been a lot of data flood about the customer behaviour and the most tailored advertisements catering to the right audience have always been the ones with the upper hand, but tracking the behaviour of each customer and giving him/her the most relevant ads in the most relevant time can be overwhelming to do manually, even the most skilled operator can make mistakes.
Marketing Automation platforms like
· Clickdimension
· Hubspot
· Marketo
· Pardot and
· Eloqua
make it easy for small, medium and large-scale enterprises to do their targeted marketing.