Marin Jovanovic

Marin Jovanovic is an Associate Professor at the Department of Operations Management at Copenhagen Business School. He received a Ph.D. degree in industrial economics and management from the KTH Royal Institute of Technology and a Ph.D. degree (cum laude) in industrial management from the Universidad Politécnica de Madrid. His research has been published in academic journals, such as Org Sci, RP, JPIM, IJO&PM, JBE, R&DM, Technovation, TFSC, IJPE, PPC, JBR, IMM. His research interests include the digital transformation of manufacturing, maritime, and healthcare sectors, platform ecosystems in the business-to-business context, and artificial intelligence. Marin serves as an editorial review board member for JPIM, JBR, and R&D Management. Marin has held positions at the ESADE Business School and the University of Cambridge.

Dr. Marin Jovanovic administrates the blogs www.industryplatforms.org and www.divisionofintelligence.com.

Profiles: Google Scholar / Research Gate / ORCiD / LinkedIn / X

Selected publications:

Wörner, D., Letmathe, N., Jovanovic, M., & Friedli, T (2025). Structuring Private Sustainability Governance: Combining Rule‑Based and Goal‑Based Mechanisms. Journal of Business Ethics. doi: https://doi.org/10.1007/s10551-025-06024-7

Springer, V., Randhawa, K., Jovanović, M., Ritala, P., & Piller, F. T. (2025). Platform design and governance in industrial markets: Charting the meta-organizational logic. Research Policy, 54(6), 105236. https://doi.org/10.1016/j.respol.2025.105236

Filosa, C., Jovanovic, M., Agostini, L., & Nosella, A. (2025). Pivoting B2B Platform Business Models: From Platform Experimentation to Multi-Platform Integration to Ecosystem Envelopment. International Journal of Production Economics, 109466. doi: https://doi.org/10.1016/j.ijpe.2024.109466

Shen, L., Shi, Q., Parida, V. & Jovanovic, M. (2024). Ecosystem orchestration practices for industrial firms: A qualitative meta-analysis, framework development and research agenda. Journal of Business Research. doi: https://doi.org/10.1016/j.jbusres.2023.114463

Jovanovic, M., Bustinza, OF., Davies, P. & Parry, G. (2024). The interplay of product modularity, service types, and servitization depth on firm performance: a moderated mediation model. Production Planning & Control. doi: https://doi.org/10.1080/09537287.2023.2286276

Davies, P, Bustinza, OF., Parry, G. & Jovanovic, M. (2023). Unpacking the relationship between digital capabilities, services capabilities, and firm financial performance: A moderated mediation model. Industrial Marketing Management. doi: https://doi.org/10.1016/j.indmarman.2023.09.005

Thomson, L., Sjödin, D., Parida, V. & Jovanovic, M. (2023). Conceptualizing Business Model Piloting: An Experiential Learning Process for Autonomous Solutions. Technovation. doi: https://doi.org/10.1016/j.technovation.2023.102815

Jovanovic, M., Kostić, N., Sebastian, I. & Sedej, T. (2022). Managing a blockchain-based platform ecosystem for industry-wide adoption: The case of TradeLens. Technological Forecasting and Social Change. doi: https://doi.org/10.1016/j.techfore.2022.121981

Visnjic, I., Jovanovic, M., & Raisch, S. (2022). Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices. Organization Science. doi: https://doi.org/10.1287/orsc.2021.1519

Parida, V., & Jovanovic, M. (2022). Servitization in global markets: role alignment in global service networks for advanced service provision. R&D Management. doi: https://doi.org/10.1111/radm.12505

Jovanovic, M., Sjödin, D., & Parida, V. (2022). Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms. Technovation, 102218. doi: https://doi.org/10.1016/j.technovation.2020.102218

Hsuan, J., Jovanovic, M., & Clemente, D. H. (2021). Exploring digital servitization trajectories within product–service–software space. International Journal of Operations & Production Management. doi: https://doi.org/10.1108/IJOPM-08-2020-0525

Sjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020). Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models. Journal of Product Innovation Management, 37(2), 158-183. doi: https://doi.org/10.1111/jpim.12516

Markovic, S., Jovanovic, M., Bagherzadeh, M., Sancha, C., Sarafinovska, M., & Qiu, Y. (2020). Priorities when selecting business partners for service innovation: The contingency role of product innovation. Industrial Marketing Management, 88, 378-388. doi: https://doi.org/10.1016/j.indmarman.2020.06.001

Jovanovic, M., Raja, J. Z., Visnjic, I., & Wiengarten, F. (2019). Paths to service capability development for servitization: Examining an internal service ecosystem. Journal of Business Research, 104, 472-485. doi: https://doi.org/10.1016/j.jbusres.2019.05.015

Visnjic, I., Neely, A., & Jovanovic, M. (2018). The path to outcome delivery: Interplay of service market strategy and open business models. Technovation, 72, 46-59. doi: https://doi.org/10.1016/j.technovation.2018.02.003

Visnjic, I., Jovanovic, M., Neely, A., & Engwall, M. (2017). What brings the value to outcome-based contract providers? Value drivers in outcome business models. International Journal of Production Economics, 192, 169-181. doi: https://doi.org/10.1016/j.ijpe.2016.12.008

Research in media:

Aligning value creation and value capture

How 'digital Servitization' is building value in B2B Ecosystems

Marin Jovanovic

Selected publications:

Research in media:

Get in touch mjo.om@cbs.dk