Already at the OutDoor trade fair last summer, there was talk about it, with the chip being integrated in some prototypes already, but now the time has come: Mammut presents its new concept Mammut Connect. According to the company, Mammut is the first outdoor brand to use NFC and one of the first sports brands with an experience-oriented concept behind the technology at all. As the name suggests, Mammut Connect connects the offline world with the online world and combines hardware and software in one product.

Become part of the MAMMUT world with the MAMMUT Connect App. Scan the integrated Connect Chip and extend the warranty of your product to five years for free. Experience the virtual Hangtag Show and many interactive features of the MAMMUT Connect world. Discover exciting articles, photos and videos and be inspired by our outdoor content. More information on connect.mammut.com


Mammut Connect App Download


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Astina worked with Mammut to create an API specification for interfaces to partner companies as well as its owne-commerce and marketing systems and subsequently implemented it. The merging of offline and onlinetouchpoints in the customer journey is a given nowadays. Astina has worked out a strategy for Mammut whichfacilitates the flow of data and connections to external systems and improves the customer journey. Through theconnection between systems, customer data is improved.

Most memorable guiding/instructing moment:

My most memorable experience was working with a group of extremely diverse high school girls in Vedauwoo WY. Most likely these girls would never cross paths in their lives, however for a week they shared tents and trusted each other, sharing a rope. They learned where their mental and physical limits are and just how to start pushing them. They endured and embraced the discomfort of pounding rain, ridiculously sharp granite and living with strangers. By the end of the week the girls discovered the magic of hand jams, connection with the natural world, and how we can use just that to unlock the possibilities inside us!

Personal Bio:

After traveling the US working outdoor education gigs, Ted earned his B.A. in Wilderness Leadership at Prescott College. It was there that the diverse geographic region of the Colorado Plateau and western ranges delivered opportunities to build a lasting connection to the mountains. Ted uses this experience coupled with a M.Ed. in Educational Leadership as the foundation for cultivating new climbers as the Director of Outdoor Education at The White Mountain School in New Hampshire, an AMGA Accredited Business. 2351a5e196

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