From #MalaysiaMemilih To #MalaysiaBaharu

Introduction

Project Kick-Off: 6 April 2018

Project Full-Time: Still ongoing

Malaysia Memilih is Astro AWANI extensive election coverage combining in depth analysis, advanced augmented reality presentation and big data analytics for Malaysia's 14th General Elections

From #MalaysiaMemilih To #MalaysiaBaharu is the social media engagement initiatives for the election described as social media election.

Rational

What is #MalaysiaMemilih and how the social media movement renewed the hope of every Malaysians, "From #MalaysiaMemilih To #MalaysiaBaharu” - https://medium.com/@sultanmuzaffar/malaysiamemilih-to-malaysiabaharu-1ec233d9bab6


Campaign Hashtag: #MalaysiaMemilih

Facebook Posting

1. The call for young voters' power! - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155363752695965/?type=1

2. Tun M flight sabotaged? - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155340314455965/?type=1

3. The Grand Finale Pakatan Harapan - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155364073010965/?type=1

4. The Grand Finale Barisan Nasional - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155364107370965/?type=1

5. Who won the social media after The Grand Finale before #MalaysiaMemilih? - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155363975815965/?type=1

6. Positive sentiment more towards Barisan Nasional - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155364210285965/?type=1

7. The world is watching us - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155365925640965/?type=1

8. Fall to disgrace, 7 BN leaders so far (as at 10pm) - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155366214260965/?type=1

9. Barisan Nasional shocking defeat PC - https://twitter.com/501Awani/status/995235156062425088


Twitter Posting

1. Malaysia Memilih social media promo - https://twitter.com/501Awani/status/988271550796152833

2. Tun M is the best actor, Najib said - https://twitter.com/501Awani/status/989467869388857345

3. Tun M reaction on Anwar Ibrahim royal pardon - https://twitter.com/501Awani/status/994308043255955456


Drone-Shot State Data Social Media Video

https://www.facebook.com/astroawani/videos/vl.158544704837056/10155354345915965/?type=1

https://www.facebook.com/astroawani/videos/vl.158544704837056/10155354225805965/?type=1

https://www.facebook.com/astroawani/videos/vl.158544704837056/10155352270540965/?type=1

https://www.facebook.com/astroawani/videos/vl.158544704837056/10155350903645965/?type=1


Instagram Posting

We rescue Malaysia - https://www.instagram.com/p/Bijl3nlnzlF/

Thank You, Malaysia - https://www.instagram.com/p/BiknGDsHw7

Countdown To Malaysia Memilih - https://www.instagram.com/p/Bif9XB9Hlqz/?taken-by=501awani

Independent Candidate, which one is yours? - https://www.instagram.com/p/Bh_g2JHHe2W/

Urging Malaysians To Vote - https://www.instagram.com/p/BieGvjjHR0f/?taken-by=501awani

The Difference Between Postal Votes and The Normal Votes - https://www.instagram.com/p/BiYwiDqHRV-/?taken-by=501awani

Nik Aziz Legacy - https://www.instagram.com/p/BiKBc-Jn4WW/?taken-by=501awani


YouTube

Video Editor will upload some of the social media native video to our YouTube channel https://www.youtube.com/astroawani

Sample of Thematic Hashtags

#AkuMengundiMana

Astro AWANI alerting the audience to check SPR Daftar Pemilih: https://twitter.com/501Awani/status/985872889428639744

Astro AWANI anchor alerting the audience to check their voting constituency: https://www.facebook.com/astroawani/videos/vl.158544704837056/10155277384380965/?type=1


#IniKisahKita

Sample social media posting by our journalists on the ground:

https://twitter.com/501Awani/status/989862983042920448

https://twitter.com/501Awani/status/990898556096495621

https://twitter.com/MarlinaAWANI/status/992802955903483904

https://twitter.com/AsyrafAWANI/status/988423805725851649

https://twitter.com/tan_sulin/status/991261225794203650

https://twitter.com/abdhakimrahman/status/992762773909028864

https://twitter.com/israrkhalids/status/993000766003597312

https://twitter.com/sallehinhussain/status/987604252259303425

https://www.facebook.com/astroawani/videos/vl.158544704837056/10155334053880965/?type=1


#SainganSengit

SainganSengit https://twitter.com/501Awani/status/990072463856840704

Azwan Ali https://twitter.com/501Awani/status/990161323991318528

Nomination Day interesting bit - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155341548420965/?type=1

Brotherhood fight in Selangor - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155341418840965/?type=1

Ex-beauty pageant eyeing for Kiulu seat - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155341849310965/?type=1

TV personality Azwan Ali managed to seal his nomination - https://www.facebook.com/astroawani/videos/vl.158544704837056/10155341978305965/?type=1


Other hashtags

Live Streaming (Facebook & Twitter)

Selected events and programs live stream on Facebook Live and Twitter Live.