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Malayala Manorama is a morning newspaper in Malayalam published from Kottayam, Kerala, India by the Malayala Manorama Company Limited. Currently headed by Mammen Mathew, it was first published as a weekly on 22 March 1888, and currently has a readership of over 8 million (with a circulation base of over 1.9 million copies).[3][4] It is also the second oldest Malayalam newspaper in Kerala in circulation, after Deepika, which is also published from Kottayam. Manorama also publishes an online edition.[5]

Malayala Manorama News Paper Today Pdf Download

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According to World Association of Newspapers, as of 2016, it was the fourteenth most circulated newspaper in the world.[6] According to the Audit Bureau of Circulations 2022 figures, it is the 2nd largest circulating newspaper in India (behind Dainik Jagran) and the largest circulating newspaper in Kerala.

Varghese Mappillai had worked for a year as editor of Kerala Mitram, a Malayalam newspaper run by Gujarati businessman Devji Bhimji, in Cochin and he took over the same position for Manorama. The Maharajah of Travancore Moolam Thirunal approved the logo of the newspaper which was a slight modification of the Travancore Coat of Arms.[9]

The first issue was published on 22 March 1890 from Orthodox Theological Seminary, Kottayam, while the town was hosting a popular cattle fair. It was a four-page weekly newspaper, published on Saturdays. The weekly newspaper became a bi-weekly in 1901, a tri-weekly on 2 July 1918 and a daily on 2 July 1928.[10] After Varghese Mappillai death in 1904, his nephew K. C. Mammen Mappillai took over as editor.

The struggle between Malayala Manorama (based in Kottayam) and Mathrubhumi (based in Kozhikode) demonstrated the forces that would drive the expansion of Indian regional newspapers. The contest also illustrated the difficulties if expansion had to rely on Gutenberg-style printing as with the case of Manorama.[12]

K. M. Mathew, who took charge as editor in 1973, began a series of renovations, just as the Anandabazar Patrika did in Bengal. He brought in a series of consultants in the management [1979], technical and editorial areas, and accepted their guidance. He conducted frequent training sessions for Manorama journalists and other employees. The company restructured their organisation in 1980.[15] K. M. Mathew said that the decision stemmed from the realisation that the daily had either to become "fully professional" or "risk decline". Mathew sent his best journalists and managers to training schools around the world and imported the most effective techniques in international journalism and newspaper production, which brought a contemporary look and feel to Malayala Manorama.[11] In 1979, a new printing centre was launched at Kochi and in 1987, the Thiruvananthapuram edition was also launched. By 1998, the circulation of Malayala Manorama was increased to 1 million. In the mid-2000s, the daily started units in the Middle East, focusing on the large Malayali population in the region. Mathew is credited with the introduction of the concept of "editionalising" with a larger share of local news and reader-friendly packaging through professional page designing in Manorama, which in turn impacted the entire newspaper industry in Kerala. By 2007, Manorama become the only non-English and non-Hindi daily newspaper in India to cross 1.5 million copies in circulation.[16][17]

"In what could only be described as a rarity then in Indian language journalism, Mathew showed an unusual commitment to modernisation and professionalism and became a role model for the newspaper industry, which in the early 1980s was at the critical juncture of embarking on a phase of unbelievable expansion."[11]

Malayala Manorama launched its official Malayalam language news website called Manorama Online [19] in 1995. After three years, in 1998, Malayala Manorama launched its English News Website Onmanorama.[20]

The group, nearly 95 percent of whose income came through its daily newspaper, had weathered many a storm since its launch on March 22, 1888, as a weekly. The pandemic, lockdown, and a series of floods in Kerala hit the group severely. But for a newspaper company whose circulation income more than adequately covered the newsprint cost, the drop in advertising revenue was not as nasty as it was for others, especially its English language peers. It progressively passed on the hike in newsprint price through regular increases in its cover price, without disturbing its circulation or market leadership position.

The largest-read regional newspaper in India and the first newspaper to cross the one-million circulation mark in the country way back in 1998, Malayala Manorama owes its existence and growth to the high literacy rate and the unparalleled level of political consciousness in Kerala.

But what is striking is the spectacular dichotomy of the 130-year-old newspaper. The group, which began its journey from the sleepy town of Kottayam, famous for its rubber, tea and coffee plantations, always stood for the rights of Dalits and the oppressed, even battling upper-caste hegemony in the princely state of Travancore, but found an arch enemy in communism. It abhorred Left politics and wrote stories of communist brutality every day, but counted on the avid readership of the Left-dominant society.

By 1970, Manorama overtook Mathrubhumi, with its circulation rising above three lakh. After hitting the one-million mark in 1998, a confident Manorama crossed over to the Middle East to focus on the growing Malayali diaspora in the region. In terms of readership, Manorama is the largest-read Malayalam newspaper and fifth largest Indian newspaper today, with 1.77 crore readers (total readership) as per the latest Indian Readership Survey in May 2020.

While the newspaper continued its north-bound growth, the group went on to establish two dozen magazines catering to women, students and teenagers, and specialising in literature, employment, education, matrimony, and so on. Eight of them were printed in English. The group ventured into television and radio, setting up two TV channels exclusively for news and entertainment. It made a huge foray into the online space with two news portals, ManoramaOnline and OnManorama for its Malayalam- and English-reading audiences, respectively.

The group was hurt when VT Thomas, a cartoonist known by the pen name Toms who spent a lifetime at the newspaper, decided to fight after his retirement for the copyright of a political satire comic series he created based on twin, impish teenagers, Boban and Molly. Toms had achieved enormous success and fame through the cartoon series, which created a world record for uninterruptedly running for over three decades. He argued that he created the characters and not the newspaper and hence owed the copyright.

However, there is life after the pandemic for the group. The company still generates more than 50 percent of its income from ad revenue, which is higher than most of the major vernacular dailies, amid intense competition from other digital media players as well as from other newspapers.

I was lucky enough to spend four days in the area around a year ago, working with the Malayala Manorama team on analytics and liveblogging. It's a beautiful part of the world, and it was quite striking how the newspaper was viewed - and viewed itself - in the context of its culture.

In Kerala airport, there's a huge banner which dominates luggage reclaim celebrating the newspaper. In their offices, which in many ways resemble any other digital newsroom worldwide, they proudly display a photo of their founder, Kandathil Varghese Mappillai, and the original printing press that the newspaper rolled off in the 19th century.

The second oldest newspaper circulated in Kerala, Malayala Manorama is a Malayalam weekly which boasts of a readership of over 20 million. Starting from Kozhikode, it spread on to cover mega cities Kerala, Mumbai, Bangalore, Chennai and Delhi. It even went overseas with readers rising in Dubai and Bahrain as well. It has had a phenomenal growth and is today one of the top 15 daily newspapers in the world.

Malayala Manorama is a Malayalam-language newspaper published in Kottayam, Kerala. It was first published by Malayala Manorama Company Limited, and its first edition came out on March 22, 1888. Manorama also publishes an online edition. It is the second-oldest Malayalam newspaper in Kerala featuring the latest news on the world, sports, business, technology, health, fitness, Bollywood, politics, and education.

Malayala Manorama was the 16th most circulated newspaper in the world in 2016, according to the World Association of Newspapers. Malayala Manorama insists on accuracy and wide coverage of national as well as international news. It is a widely read newspaper and is distributed in several cities in India. Malayala Manorama's online portal is also equally authentic and trusted. Placing an advertisement in Malayala Manorama can help your brand have an extensive reach. They also provide creative advertising solutions, which can help boost your brand even with a limited budget since Malayala Manorama's advertising rates are also low.

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