With that in mind, make it a point to blog at least once a week. Remember, you are blogging primarily for your audience, not search engines, so study your target market and write about things that they are interested in.
While our first five steps were dedicated to on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet. As a general rule, sites with more authority that link back to your content have a more significant impact on your rankings.
Backlinks are an effective SEO tool because they show search engines that your content is authoritative and relevant, helping you rank higher in SERPs. The image below is an example of a blog post from Kicksta that has a backlink to a HubSpot Blog post.
Brian, you are just awesome, the tactics explained here are completely unique, following some of your tactics I have also been able to fetch the reply from sites like Huffington. Soon gonna share on my site and with you that how I grew my traffic by more than 1000% ?
Pillar content, also known as 10x content, is a long-form piece of content around each of our specified topics. These pages can be ungated eBooks or guides and can be created from the already-existing content or newly created content pieces all to help us rank higher. The purpose of this kind of content is to create a long-form piece of content that keeps users engaged. Keeping the user engaged will make them stay on the website longer and will receive more of what they are looking for.
You can get an inventory of all of everything you need through a tool like ScreamingFrog. Which will pull URLs, MetaData, status codes, redirects, etc. This allows us to see what we need to work on from an initial optimization standpoint. We need to see whether or not the URLs will make sense when Google crawls through the site, and if they hold up to the ever-changing best practices. Additionally, we want to see what Meta Titles and Descriptions we need to optimize right off the bat to get the optimization started.
The first thing we look at is the Robots.txt file. It is important to have this file in case you ever want to have something on your site, but want to avoid search engines from finding it. This can avoid duplicate content and can also be used to tag, folder, or author pages. The main purpose of a robots.txt file is to keep your website from bloating. On the other hand, you need to check it to make sure it is not blocking any important pages from being seen. Google Search Console will tell you if there are any errors and how to fix them.
The first step in local SEO is to make sure that your Bing and Google My Business Listing are set up properly. The most important thing about these listings is that the address must match exactly how it is on your website. You will then make sure to optimize the listings with images, a description, profile photo, services, products, and more.
Along with various search consoles, you should also use MonsterInsights to analyze your organic traffic. MonsterInsights makes it easy to see insights from Google Analytics right from your WordPress dashboard.
You should make it a habit to interlink your own posts whenever possible. If you have multiple authors, then create a pre-publish blog post checklist that requires them to interlink at least 3 other blog posts.
You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.
Imagine one of your customers is ready to make a purchase when they encounter a slew of 2-star ratings. A mountain of negative feedback on ComplaintsBoard or TrustPilot will likely cause them to reconsider and go back to reviewing other options. You might as well send a check directly to your competitors. On top of this, negative word of mouth would likely spread (online and offline), hurting future sales.
However, if you were to try to switch from playing chess to football or basketball, it would be significantly more difficult. In fact, you could be a complete failure at the new sport, regardless of your superior skills at chess.
PageRank and trust are paramount. However, make sure linking websites are also relevant for your brand. An auto insurance company with backlinks from a math tutoring website is a major red flag for link manipulation. (Note: This is an actual real-world example, and yes, the company was penalized by Google when the manipulation was uncovered.)
An effective video SEO strategy helps your content to gain real estate in the Google SERPs. As a result, your digital marketing strategy will derive added benefits from video production and optimization.
Reviews can also play a significant role in the results of your local search efforts. According to Qualtrics, 82% of consumers read an online review prior to purchasing a product. Institute a program that solicits reviews from your happy customers.
So, make user experience a key part of your SEO strategy. Satisfy search intent, and think about how to positively engage with your audience. Use behavioral analysis software to analyze click and scroll data, and A/B test CTAs whenever possible.
To maximize the value of your SEO efforts, look to integrate your SEO best practices with other marketing vehicles. SEO can help you to strengthen your online reputation, paid search, PR, social media, website and much more. And all of your marketing, including SEO, will benefit when you approach your marketing holistically.
You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos). What technical elements matter here: URL structure, navigation, internal linking, and more.
Choosing the right video thumbnail image makes a drastic difference in click-through rate. Use high-quality, high-contrast images that have a 16:9 aspect ratio. Facial close-ups work best. YouTubers can choose which frame to display as the video thumbnail. YouTube will present 3 screenshots to choose from, but you can also select a shot of a different moment in the video or upload your own image.
There are a number of ways you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like Google Page Speed Insights or GTmetrix to continue monitoring in the future.
Search engines won't notice changes to your site instantly. Google and Bing offer search tools to help you manage your site's search presence. Whenever you make major changes to your site, you can request that a search engine re-index your content by using these services:
Use heading text formatting to organize pages. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. At the same time, they help visitors skim your page and quickly find the information they're looking for.
SEO strategies are constantly evolving, and SEO professionals should always be updating their SEO strategy accordingly. SEO is not a set-it-and-forget type of thing; SEO requires constant attention to ensure the highest ranking results possible. Search engines like Google release new updates every few months that can make or break your SEO strategy if you don't keep up with them.
Updating your SEO strategy doesn't mean you need to learn SEO from scratch; it simply means you should be keeping up with the SEO updates so you can stay ahead of your competition. SEO is constantly evolving, so SEO strategy has to adapt to new changes accordingly.
Implementing these SEO updates will definitely provide more traffic through SEO, which in turn will lead to more customers and revenue boosts for your business. Your SEO strategy shouldn't just be about analytics or ranking high on Google's search results pages; it also needs to show growth for your company. The goal of SEO isn't just driving traffic to a site, but driving qualified traffic that converts into paying customers! Most small business owners are aware that SEO drives traffic, but they don't think about the importance of SEO when they are building brand awareness for their company. SEO is about reaching the right audience at the right time with the right message, and that requires an SEO strategy to be focused on conversions from start to finish.
This might seem like common sense, but most small business owners still don't realize the importance of SEO as an integral part of their marketing strategy. Sure, everyone wants their site on top of Google's search results, but what happens after all those visitors click on your link? Do those visitors convert into customers? Quality SEO needs to be focused on brand awareness for your company as much as improving your SEO rankings. SEO is definitely a long-term strategy, but SEO strategy needs to focus on brand awareness from start to finish. SEO must be integrated into every aspect of marketing for a business if you want to achieve high-quality SEO results. SEO isn't just about getting more traffic from search engines, it's all about converting those visitors into paying customers at a high rate.
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