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This portfolio illustrates what I have learned during my master's degree in sport management and how I can apply it to bring value to your organization. It also represents who I am as a sport business manager.
Resume
couteau_mael_resume.pdfLeadership
This class provided me with an overview of contemporary organizational leadership theories, concepts and techniques. After completing this course, I feel confident about my ability to apply this knowledge to motivate others, manage successfully negotiations, make effective decisions, manage conflicts, and solve problems. In addition, I acquired tools to build a healthy organizational culture based on trust, respect, and communication.
couteau_mael_personal_leadership_development_project.docxPersonal Leadership Development Project
Before influencing others, it is important to effectively lead myself. This self-reflective project , requiring self-awareness, helped me learn about myself as a leader, which will be beneficial when deciding which leadership style best matches the situation, the group of followers and my personal characteristics.
Before influencing others, it is important to effectively lead myself. This self-reflective project , requiring self-awareness, helped me learn about myself as a leader, which will be beneficial when deciding which leadership style best matches the situation, the group of followers and my personal characteristics.
Leadership movie.docxleadership case study 1.docxleadership case study 2.docxThrough these case study analysis, I prove that I am able to investigate problems, examine alternatives, and propose the most effective solutions using supportive evidence. These documents also show how I can apply leadership concepts and theories to concrete situations.
Marketing Strategy
This class gave me an integrated view of marketing's role in an organization. Through the lecture and activities, I gained analytical and decision making skills about the various components of the marketing mix (product, place, promotion, price). I also explored marketing related issues such as managing supply and demand, human resources, relationships, and operations.
marketing strat plan.pdfvideo1494855898.mp4Under Armour Marketing Plan
Under Armour Marketing Plan
Presentation Video
Presentation Video
Using both traditional and digital strategies, I tried to build a marketing plan for Under Armour. Above are my proposed plan with the associated pitch video for the brand. The marketing plan includes a situation analysis, a strategy with objectives, an implementation, and an evaluation to monitor the results. This 5 week project requires critical thinking and creativity in order to solve the business problem.
marketing strat case study 1.docxmarketing strat case study 2.docxmarketing strat case_study_3.pdfHere are case studies focusing on consumers' decision making process, segmentation and positioning, and pricing strategy. These discussions show my ability to apply marketing concepts to real world situations in order to get successful organizational outcomes.
Sport Fan Behavior
In this course, I applied fundamental marketing concepts and techniques to the promotion and sale of sport products and non-sport products through association with sport. I learnt how to segment a market based on several criteria (geographic, demographic, psycho-graphic, behavioral) in order to save resources, increase sales, and increase the ROI. Finally, I analyzed sport fan behaviors through their needs, values, goals, and culture, and I integrated insights from the science of shopping in order to optimize the retail environment for the shoppers.
behavior marketing plan psg.pdfConsumer Profile Assignment
The attached document is a consumer marketing report that provides recommendations for Paris-Saint-Germain. After analyzing the current marketing situation of the club (market size, competitors, opportunities, core product, product extensions), I developed a marketing strategy in order to fill the stadium for every home game and expand the influence of the team internationally. To do that I defined targeted consumers' profiles and I designed marketing campaigns to effectively reach them.
The attached infographic aims to gather geographic, demographic, behavioral and pshychographic information about the target market of Florida International University. Within the infographic, I also defined two consumer profiles that FIU could target as potential students. This artifact demonstrates creativity, segmentation, and critical thinking skills.
Infographic full version.pdf
This training explains how collegiate athletes can grow their audience, distribute content, and generate revenue
This training discusses Pepsi's overall sport strategy and how they bring brands to life at marquee events
This training explores modern ticketing opportunities, including building new and engaging experiences for fans
Fiscal Management and Revenue Generation
In this class, I gained knowledge about economical and fiscal theories, within the sport management industry, that facilitate effective fiscal decisions. I am also familiar with financial status reports as well as activities like grant-seeking, fundraising, and finding sponsorships. Finally, I developed a thorough understanding of how sport organization can generate and manage revenue.
Feasibility Study
finances Feasibility Study Assignment.pdffinances Feasibility Assignment(1).pptxAbove is a feasibility study which determines if it is economically relevant to introduce a baseball team from a recent minor league in the city of Columbus. As a group, we produced a report and a visual presentation, including an environment and corporate depth analysis, scheduling, expenses (facilities, traveling, personnel), and potential revenue (ticketing, sponsorships, media) in order to estimate if it is feasible to invest on that project. This work requires cooperation, organization, planning, decision making and research skills.
finances Economic Impact Presentation - MBSSC(1).pptxEconomic Impact
Economic Impact
The attached PowerPoint shows an economic impact about organizing a beach soccer tournament in Myrtle Beach, South Carolina. With the same group, we estimated how hosting a sport event would impact local restaurants, hotels, and transportation. Creating and organizing a major tournament requires to integrate a marketing promotion for the event, a schedule, and a budget with anticipated expenses and revenue. Through this project, I had to demonstrate the same competencies as for the feasibility study, with an added sense of creativity.
Governance & Policies
This class provided me with knowledge and awareness of the rules, regulations, and policies governing various sports organization. Analyzing several contemporary issues, I also gained a better understanding of the role and necessity of developing meaningful policies. After completing this course, I now feel confident in applying organizational theories to build effective and ethical governance.
Gov NIL (1).pdfNIL Policy Paper
NIL Policy Paper
The attached document is a report in which I review and critically analyze the Name, Image, and Likeness policy of two different states, Georgia and California. My analysis includes the structure surrounding the policy as well as issues pertaining its governance and enforcement. This work demonstrates that I am familiar with the policy making process.
gov pres 1 Concussion Policy PPT - Hw.pptxGov pres 2 Amateurism Policy - HW.pptxgov pres 3 Transfer Policy Regulations - HW.pptxgov pres 4 IOC Anti-Doping Policy - HW.pptxgov pres 5 IPC Diversity and Inclusion Policy - HW.pptxgov pres 6 FIFA Host Nation Selection Process - HW.pptxgov pres MLS Structure -HW.pptxgov pres MLS Contract Poliocy - HW.pptxThe attached presentations are introducing 8 policies that highlight the mission, membership, financial and organizational structure related to professional sport, international sport, scholastic sport and amateur sport. Each of these presentation is the result of a group effort and involves interacting with current policies, identifying issues, and reevaluating policies. Through these projects, I developed a better understanding of the different governance structures and organizational theories with their advantages and drawbacks. I also gained skills in reviewing and developing ethical policies.
Legal Issues in Sport Industry
Thanks to this course, I became knowledgeable about legal principles that impact the sport industry. In addition, through the evaluation of real world legal cases, I examined current legal issues and emerging legal topics in sports such as intellectual property rights, antitrust and labor laws, contracts laws, naming rights, sponsorships, liability and negligence. This knowledge will help me deal successfully with managerial situations, particularly those related to human resources, operations, and marketing management.
Case Analysis Project
law 1 couteau_mael_case_proposal(1).docxlaw 3 couteau_mael_business_memo(1).docxlaw 2 case bried edited version(1).docxThe above attachments represent a project about an antitrust law suit, Fraser v. Major League Soccer (2002). This case shaped North American professional sport and had significant impacts on the MLS' development. The project includes a case proposal, introducing the case and providing a justification for its relevance to my career path, a case brief, demonstrating an understanding of the legal aspects of the case and providing a personal analysis of the court's decision and rationale, and a business memorandum, which stresses what a sport manager could learn from that case. Completing this case analysis project has provided me with expertise that can help guide policy decisions and use past problems to inform future progress..
Research Methods in Sport
In this class, I displayed knowledge and skills in designing, conducting, and implementing an ethical research project that informs decision makers about issues and provides them with potential solutions. I also learnt how to use several data tools and programs, as well as how to analyze data using descriptive and inferential statistics.
Loris Project: Recreation Needs Assessment and Planning Report
research 1 Loris Recreation Assessment & Plan Final Draft (1).docxresearch 2 Loris Needs Assessment Presentation(1).pptxAttached are the city of Loris recreation needs assessment report and its PowerPoint presentation. This project has been conducted by the entire research methods class, under the lead of Dr. Donald Rockey. The purpose of this study was to determine the current and future parks and recreation needs and planning priorities in the city of Loris. We divided the work to conduct focus groups, surveys, site visitations, and a benchmark study of peer communities. My role was to lead the focus group, document the findings, and to analyze the results of the entire project in order to formulate recommendations for the director of parks and recreation of Loris. This group project, involving collaboration, time and resource management, planning, and organizing skills, taught me how to use research to solve real life issues.
Facilities & Operations Intern
For my internship, I worked as an intern with Facilities and Operations, within the athletic department of Coastal Carolina University. I have participated in a broad range of activities, including organizing, planning, and coordinating athletic events, scheduling and staffing, assisting other departments (marketing, sponsorships, media relations), providing excellent customer services, facilities management and maintenance, and supervising and leading a team of student workers.
special project.pptxInternship Special Project
Internship Special Project
I noticed that my supervisors sometimes had trouble knowing what recreational events were taking place in the HTC gym and Brooks Stadium, which poses a problem for scheduling practices. I tried to create a source of information to solve this problem. I wanted to help facilities and operations staff anticipate, schedule, and coordinate practices, competitions, and school events. I created a PowerPoint, providing all the information that my supervisors need to do their jobs effectively. Sharing facilities means communicating, and through my project, I hope to improve coordination between the athletic and recreation departments.
Special Project Proposal
The attached document is my internship special project proposal which includes a description of the project, agency impact, project benefits, time commitment, and project goals. It demonstrates planning and project management skills.
The attached document is my internship special project proposal which includes a description of the project, agency impact, project benefits, time commitment, and project goals. It demonstrates planning and project management skills.
internship 1 special project proposal(5).docx
The posters above represent two events, hosted by ESPN, which gave me beneficial experience with major televised sporting events. The first is the Myrtle Beach Invitational, a well known college basketball tournament during which I assisted in game day operations, promotion, and fan engagement. The second is the Myrtle Beach Bowl, a college football bowl game.
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