Thakur Publication Books For Mba 4th Seml

Thakur Publication Books For MBA 4th Sem

If you are looking for books to prepare for your MBA 4th semester exams, you might want to check out the books published by Thakur Publication. Thakur Publication is a leading publisher of academic books for various courses and streams, including MBA, B.Tech, B.Pharm, Nursing, B.Ed, D.El.Ed, and more. Thakur Publication books are written by experienced and qualified authors, who follow the latest syllabus and exam pattern of various universities and boards. In this article, we will review some of the best Thakur Publication books for MBA 4th semester students.

Thakur Publication Books For MBA 4th Semester Marketing Specialization

If you have opted for marketing as your specialization in MBA 4th semester, you will need to study four subjects: Marketing Research, Consumer Behaviour, Services Marketing, and Sales and Distribution Management. Thakur Publication has published a set of four books for these subjects, which cover the entire syllabus of AKTU (Dr. A.P.J. Abdul Kalam Technical University) in Uttar Pradesh. The books are written in a simple and lucid language, with plenty of examples, case studies, diagrams, and tables. The books also include previous year question papers and model test papers for practice. The titles and authors of the books are as follows:

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Marketing Research by Dr. Ravi Bhagat and Dr. Kritika Singh

Consumer Behaviour by Dr. Ravi Bhagat and Dr. Kritika Singh

Services Marketing by Dr. Kritika Singh and Dr. Ravi Bhagat

Sales and Distribution Management by Dr. Ravi Bhagat and Dr. Kritika Singh

The price of the set is Rs. 949, which is 26% off from the original price of Rs. 1299. You can buy the set online from Flipkart or from the official website of Thakur Publication.

Thakur Publication Books For MBA 4th Semester Common Subjects

Apart from the specialization subjects, you will also need to study three common subjects in MBA 4th semester: Project Management, Entrepreneurship Development, and Universal Human Values and Professional Ethics. Thakur Publication has also published a set of three books for these subjects, which are based on the syllabus of AKTU. The books are written by expert authors, who have used a student-friendly approach to explain the concepts and theories. The books also contain numerous examples, illustrations, exercises, and self-assessment questions. The titles and authors of the books are as follows:

Project Management by Dr. Saroj Kumar and Mr. Raj Kumar Singh

Entrepreneurship Development by Mr. Ujjal Das and Mr. Kumar

Universal Human Values and Professional Ethics by Prof. Sheenu Nayyer and Mr. Kumar

The price of the set is Rs. 495, which is 10% off from the original price of Rs. 550. You can buy the set online from WishAllBook or from the official website of Thakur Publication.

Conclusion

Thakur Publication books are one of the best choices for MBA 4th semester students who want to score well in their exams. The books are comprehensive, updated, affordable, and easy to understand. They cover the entire syllabus of AKTU and other universities that follow a similar pattern. You can buy the books online or offline from various sources, such as Flipkart, WishAllBook, or Thakur Publication website . We hope this article has helped you find the right books for your MBA 4th semester preparation.

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