Sensitivity Analysis and Scenario Planning are crucial techniques in financial modeling, helping businesses and investors assess risks, opportunities, and decision-making under uncertainty.
Sensitivity Analysis evaluates how small changes in key variables affect a financial outcome.
📌 Example:
How does a 1% increase in costs impact net profit?
What happens if sales drop by 5%?
✔️ Identify key assumptions (e.g., revenue growth, interest rates, tax rates)
✔️ Adjust each variable one at a time
✔️ Measure the impact on net income, cash flow, or valuation
💡 Excel Approach: Use Data Tables or Goal Seek
= Revenue × (1 + Growth Rate)
= Cost × (1 + Cost Increase)
💡 A highly sensitive variable causes large changes in outcomes with small input changes.
Scenario Planning analyzes multiple possible future outcomes by adjusting multiple variables at once.
📌 Example Scenarios:
Best Case: Sales ↑10%, Costs ↓5%
Base Case: Normal growth assumptions
Worst Case: Sales ↓10%, Costs ↑5%
✔️ Define different scenarios
✔️ Adjust multiple financial assumptions
✔️ Analyze the impact on profit, cash flow, and valuation
💡 Excel Approach: Use Scenario Manager
✅ Helps in risk management
✅ Prepares for worst-case situations
✅ Guides strategic decision-making