Operating leverage is a key concept in financial analysis that explains how fixed and variable costs impact a company’s profitability. A business with high operating leverage can experience large profit swings with small changes in sales, while a company with low operating leverage has more stable but lower profit margins.
Operating leverage measures how a company’s fixed costs influence its ability to generate profits.
✔ Companies with high fixed costs (e.g., rent, salaries, machinery) have high operating leverage.
✔ Companies with low fixed costs (and higher variable costs) have low operating leverage.
A company with high operating leverage magnifies profits when sales increase but also magnifies losses when sales decline.
Where:
✔ Contribution Margin = Total Revenue – Variable Costs
✔ Net Operating Income = Operating Profit (Revenue – Fixed Costs – Variable Costs)
This ratio shows how sensitive a company's profit is to a change in sales.
Fixed costs are high, variable costs are low
Profits grow quickly when sales increase
Break-even point is higher (more sales are needed to cover costs)
Risky in downturns (profits drop sharply if sales decline)
Common in manufacturing, SaaS, airlines, and telecom
Example: A software company has high fixed costs (development, licensing) but low variable costs (each additional software sale costs very little). This means once the break-even point is reached, profits rise exponentially with sales.
Fixed costs are low, variable costs are high
Profits grow slowly with sales increases
Lower break-even point (less risky)
More flexible in downturns
Common in retail, restaurants, and service-based businesses
Example: A consulting firm pays consultants per project (variable cost). If demand falls, it can simply reduce its workforce, keeping costs aligned with revenue.
Operating leverage determines how much a company benefits from increased sales.
Now, if both companies increase sales by 20% (to 3,600 units), here’s what happens:
Company A’s profit jumps from $20,000 to $50,000 (150% increase!)
Company B’s profit rises only from $30,000 to $42,000 (40% increase)
This shows that high operating leverage magnifies profits when sales grow.
However, in a sales decline, Company A would suffer a bigger loss than Company B.
A company with high fixed costs needs more sales to reach profitability.
✔ Higher fixed costs = Higher break-even sales
✔ Lower fixed costs = Lower break-even sales
Example:
A high-operating-leverage company might break even at 5,000 units
A low-operating-leverage company might break even at 2,000 units
The risk? If demand drops below the break-even point, a company with high operating leverage suffers greater losses.
A company considering automation (machines) vs. manual labor (workers) should analyze operating leverage:
More automation → Higher fixed costs → Higher leverage
More manual labor → Lower fixed costs → Lower leverage
If sales are expected to rise, automation (high leverage) is beneficial. If sales are uncertain, lower leverage is safer.
Tech & manufacturing firms rely on high leverage (big upfront costs, low variable costs).
Retail & food services have low leverage (low fixed costs, flexible expenses).
Investors use operating leverage to assess a company’s risk and profitability potential. A firm with high operating leverage is riskier but offers higher returns when successful.
✔ Operating leverage shows how fixed costs impact profits as sales change.
✔ High operating leverage = High risk, high reward (big profits in good times, big losses in bad times).
✔ Low operating leverage = More stable but lower profits.
✔ Companies with high fixed costs must sell more to break even, but once past that point, they earn more per unit.
✔ CVP analysis helps determine the optimal level of operating leverage for a business.
Businesses should carefully balance fixed and variable costs based on their industry, growth potential, and risk tolerance.