Lu (Lucy) Yan

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Research


My primary research area is the intersection of social media and healthcare, exploring various aspects of patients’ social communications in online healthcare communities. I use econometrics, social network analysis, content analysis, and other methods to study how social media empowers healthcare consumers and other user groups, which presents an important and powerful opportunity for a new generation of health applications. 

I also work on interdisciplinary research on humanitarian operations. I use empirical methods to study organizations’ social media strategies and measure the effectiveness of communication methods to improve disaster response efficiency and disaster management.

Keywords: social media analytics, machine learning, social support, online communities, resource allocation and deployment, interdisciplinary research


Publications

Journal Publications

Book Chapters

 Papers Under Review