What Is Luminary Youth?
- A team of young individuals who will use their influence amongst the youth to take over social and traditional media
- Combination of A Social and Traditional Media Label
- Talent Incubator
- Promotion network on a scale never seen before
- Scripted content
The Problem:
- Many brands, both domestic and international, fail to successfully market to the next generation of youth
- Although these brands often attempt social media campaigns with celebrity endorsements, it rarely appeals to key early adopters in the youth market
- Up and coming social media influencers do appeal to tastemaking teens, but don’t have enough scale for brands and lack professional representation to secure endorsement deals
- Current social media labels implode due to poorly designed contracts and unpredictable drama with no overarching story
- All major social media stars charge a large sum of money for brand deals and have mostly bot followers
Our Solution:
- Luminary Youth is building a label of cutting edge new social media influencers to help brands win the next generation of youth as customers
- Luminary Youth aggregates these social media stars by offering to grow their follower base via a Follower Co-op model, enabling revenue share for larger endorsement and advertising deals, and providing for joint content creation
- Luminary Youth houses it’s top influencers in a Hollywood home similar to Big Brother, broadcasting a scripted storyline to ensure the highest quality of entertainment and content
- Luminary Youth locks in influencers via long contracts in exchange for leveraging the platform to fame
- Luminary Youth is building a network of thousands of personal influencers, who have real followers (not bots) to promote products